Alison Smith
About
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Founder & Director of Quisitive Insights
Cheltenham, England, United Kingdom
Résumé
Jobs
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Founder & Director of Quisitive InsightsQuisitive InsightsMar 2018 - Current (8 years 7 months)A strategic category and insights consultancy providing a fresh look at your consumers and competitors to ensure you stay one step ahead.- Trends & Insights Manager, Greencore NorthamptonGreencoreSep 2015 - Feb 2018 (2 years 6 months)The consumer champion. Looking forward beyond categories to the trends that will impact consumer choices, their behaviours and the food they eat in the next 3-5 years to provide M&S with first to market innovation.
- Customer Marketing Manager, Greencore NorthamptonGreencoreOct 2006 - Sep 2015 (9 years)Strategic direction and consumer insight specialist for the hospitality & food on the move categories with M&S. Responsible for the identification of key consumer needs and shopper mission trends to inspire the innovation team to develop seasonal ranging. Provide optimum merchandising layouts to maximise consumer visibility and sales within the M&S Cafe.
- Customer Marketing Manager DessertsGreencoreSep 2002 - Oct 2006 (4 years 2 months)Ownership of the strategic direction of Uniq's own label desserts and cottage cheese business across key UK multiple retailers (Sainsbury's, Asda, M&S, Co-op and Waitrose). Accountable for the management of the CBeebies yogurt character licence in partnership with the BBC and responsible for managing product development across multiple manufacturing locations.
- Senior Brand Manager, Shape Yogurts & DessertsGreencoreNov 2001 - Sep 2002 (11 months)Managed the repositioning of the St Ivel Shape brand prior to sale to Danone: Accountable for brand communication programme, consumer insight & brand tracking, NPD and packaging development.
- Senior Brand Manager, Beverages UKDel Monte Foods IncDec 1997 - Sep 2001 (3 years 10 months)Developed marketing skills through a succession of roles within trade marketing & brand management for a prepared food and beverage portfolio: Brand planning, new product development, budget & profit management responsibility.
- Wholesale Representative - Walkers CrispsPepsiCoMay 1995 - Dec 1997 (2 years 8 months)Sales progression from telesales through to a variety of field sales roles spanning retail, wholesale and cash & carry accounts.
Education
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- BSc (Hons) Industrial & Business SystemsDe Montfort UniversityJan 1990 - Jan 1994 (4 years 1 month)
- Diploma, Postgraduate Diploma In MarketingCIM The Chartered Institute of Marketing
Projects (professional or personal)
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