Digital marketer with experience leading strategy, planning & execution of buys spanning display, video, audio, out of home, social, search, and more.
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Head of Performance Marketing
Kindred
May 2025 - Current(1 year 4 months)
Head of eCommerce & Retail Media | Consumer Health
Bayer
Jan 2023 - Jan 2025(2 years 1 month)
Director, Programmatic Media & Paid Social | Pharmaceuticals
Bayer
Jan 2021 - Jan 2023(2 years 1 month)
VP, Digital Marketing | Programmatic Media
JPMorgan Chase Co
Jan 2016 - Jan 2021(5 years 1 month)
• Responsible for the in-housing of programmatic media buying, overseeing all programmatic elements of marketing initiatives from campaign ideation, planning, execution, analysis and optimization for JPMC business units.
Senior Manager, Programmatic Buying
Viacom
Jan 2016
• Responsible for strategy and activation of campaigns across digital channels including paid search, display, paid social, & online video.
Manager, Digital Acquisition & Retention
HBO
Jan 2015 - Jan 2016(1 year 1 month)
• Oversaw strategy and execution of digital media campaigns across paid social, paid search, and programmatically executed channels to support both customer acquisition and retention for HBO NOW.
Manager, Digital Marketing
Nickelodeon
Jan 2012 - Jan 2015(3 years 1 month)
• Led the development of an internal programmatic media buying team, supporting primary business objective of tune-in, as well as digital property growth (site traffic, app installs).
Account Manager
Flying Point Digital Acquired by Stella Rising
Jan 2010 - Jan 2012(2 years 1 month)
• Oversaw client relationships, developing and executing digital marketing strategies from initial concepting through post-campaign analysis.