Felicia Fuller

Senior CEO Communications Manager

American Heart Association

Jan 2018 - Current (8 years 6 months)

Responsible for crafting and executing strategic internal and external communications that represent the voice of the American Heart Association’s CEO including, but not limited to: speeches and scripts, weekly newsletter, presentations, social media, blogs, talking points, videos, PowerPoint presentations, personal correspondence and other related materials for AHA Board members and Office of CEO (OCEO) executives. Develop relationships across the organization to write compelling narratives that ladder up to the OCEO storytelling agenda. Create promotional and informational content for large-scale events including Scientific Sessions, Gold Heart Awards, Go Red for Women, Quarterly Board Meetings and the International Stroke Conference.

Marketing Communications Manager

WorldVentures Holdings

May 2016 - Aug 2017 (1 year 4 months)

Elevated editorial standards and content quality across all areas of responsibility, namely, DreamTrips, WorldVentures Foundation, WorldVentures Holdings and public relations. Directed the development of the company’s first DreamTrips Editorial Training Manual to facilitate onboarding of writers and editors. Reinvented the WorldVentures Content Style Guide to enforce content accuracy, adherence to house style standards and consistency in tone, voice and brand messaging. Wrote industry articles marketed through Brandpoint that yielded an average 77% return on investment and placement in thousands of online and print media outlets. Won Platinum and Gold Hermes Awards for writing two Voyager magazine articles, and won a Gold dotCOMM Award for

Senior Writer

WorldVentures

Feb 2015 - May 2016 (1 year 4 months)

Strategized and executed global marketing campaigns across multiple mediums, including print and digital. Specific responsibilities included writing compelling content for press releases, brochures, magazine articles, e-marketing campaigns, speeches, newsletters, social media, presentations, video scripts, and the web. Ensured consistency in tone, voice and messaging throughout marketing materials. Wrote cover and feature articles for WorldVentures' flagship bi-monthly publication, Voyager magazine. Prior to joining staff full time, freelanced for Voyager magazine for three years while employed as a Senior Publications Manager with another company.

Senior Publications Manager

IMPERIAL CLINICAL RESEARCH SERVICES

Jan 2006 - Dec 2014 (9 years)

Established and led the Publications Division of the Creative Services Department within this clinical research services firm whose clients included major players in the biopharmaceutical industry. Foundational leadership included creating standard operating procedures for content development and design, authoring the company's first editorial style manual, and setting up systems to ensure patient-directed material met regulatory requirements. Led the editorial development of all corporate promotional and client collateral including print, broadcast and digital content targeted to clinical and lay audiences. Deliverables included journal articles, news stories, newsletters, brochures, print and broadcast advertisements, fliers, posters, pre

Publications Editor, Project Manager

Buckner International

Jan 2004 - Dec 2006 (3 years)

Directed content, photography and production of print and online editions of Buckner's flagship magazine, Buckner Today, and 11 regional publications. Served as lead writer and editor for same, requiring extensive domestic and international travel. Also developed marketing copy, including brochures, advertisements and web content. Oversaw communications projects from concept to completion, ensuring timely completion and adherence to style standards. Supported PR efforts by writing press releases and pitching news stories to local media.

Contract Editor

Robert Half

Jan 2003 - Dec 2004 (2 years)

Provided contract editorial services to agency clientele, including Targetbase Advertising, Rapp Collins Worldwide and IBM.

Associate Editor

Reed Business Information

Jan 2002 - Dec 2003 (2 years)

Wrote and edited feature stories for Restaurants & Institutions, a semimonthly trade magazine with a circulation of 130,000 subscribers. Targeted to culinary professionals at chains, independent restaurants, hotels and institutions, content included food trends, menu development ideas, new products and industry insights.

Senior Editor

Meeting Professionals International

Jan 1999 - Dec 2002 (4 years)

Wrote and edited destination and meeting industry features for print and online editions of The Meeting Professional magazine. Modified columns submitted by subject matter experts for publication. Researched meeting industry trends and developed story ideas. Wrote marketing copy, including annual reports, newsletters, brochures and web content. Mentored and reviewed the work of junior editorial staff. Promoted from Marketing Coordinator to Staff Editor and, ultimately, to Senior Editor. Mentored junior editorial staff.

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Creative Writer

The Peoples Network

Jan 1996 - Dec 1998 (3 years)

Wrote a variety of content for this former network marketing company, including print and digital marketing materials, product catalogs, event collateral, a monthly recognition magazine, training curricula for independent representatives and commercial scripts for the company's satellite television network.

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Principal

Scribe Media Services

Jan 1993 - Dec 1998 (6 years)

Provided contract writing and editing services to select clientele, including Marcoa Publishing (co-wrote the Greater Dallas Chamber of Commerce coffee table book, "Dallas: Reflections & Visions"), Onyx magazine, Dallas Child, Dallas Woman and local member publications of the National Newspaper Publishers Association including Dallas Weekly, Dallas Post Tribune, Dallas Examiner and Minority Opportunity News (currently, North Dallas Gazette).

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General Assignment Reporter Cub (Fort Worth Star-Telegram and The Oakland Press)

Capital CitiesABC Inc

Jan 1991 - Dec 1992 (2 years)

Wrote daily feature, hard news and human interest stories on city government, crime, business, health, education and communities. Mined data, analyzed facts and interviewed sources to determine newsworthiness of events and to refine story angles for news coverage.

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