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Caroline Caldwell

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Head of Marketing
Austin, Texas, United States

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Résumé

Jobs verified_user 0% verified
  • Blend
    Head of Marketing
    Blend
    Apr 2023 - Current (3 years 6 months)
    Leading global marketing strategy and execution, overseeing an AI-enabled full-funnel marketing engine that spans brand, demand generation, and growth marketing. Focused on driving awareness, engagement, and market leadership for Blend as a leading AI services and consulting provider for Fortune 1000 brands.

    Built and scaled the marketing function from the ground up—establishing a high-performing team, leading brand development, messaging strategy, and website launch in 2023, and integrating AI-driven transformation across marketing operations. Overseeing all aspects of analyst relations, public relations, content, paid media, and marketing operations to drive measurable impact. Led marketing for vertical and practice launches in
  • Oracle
    Head of Developer Marketing & Community, DevRel
    Oracle
    Apr 2022 - Apr 2023 (1 year 1 month)
    Leading global developer marketing and community strategy and execution for Oracle Cloud Infrastructure and emerging AI capabilities—driving awareness, adoption, and credibility with technical audiences across North America, LATAM, EMEA, and APAC.

    Built and scaled a worldwide program portfolio, anchoring major launches (Database 23c, Java 20) with campaigns, events, and content that translated complex concepts into clear value for developers. Delivered 250+ programs globally, launched a branded developer Slack community that grew to 5,500+ members in its first year, and modernized Oracle Forums serving 3M+ active users to improve experience and engagement.

    Partnering closely with product, engineering, and regional mark
  • Merkle
    Director, B2B Enterprise Marketing Strategy
    Merkle
    Jul 2021 - Apr 2022 (10 months)
    Working closely with global clients to build impactful strategic frameworks. Starting with a conversation, I work with teams to determine goals, objectives and values then connect those to an activation approach. Along the way, we build great teams and uncover opportunities that will drive growth. Proving out ROI through strong data-driven measurement frameworks at it's core.
  • Merkle
    Digital Strategy Sr. Manager
    Merkle
    Mar 2021 - Jul 2021 (5 months)
    Experience global teams, large media investments and streamlining operations across enterprise technology and financial service companies. Regularly proving ROI, presenting deliverables focused on competitive analysis and performance marketing to key stakeholders across an organization. Providing an integrated strategic approach for clients across agencies, capabilities and marketing programs in alignment with operational excellence.
  • Merkle
    Digital Strategist
    Merkle
    Oct 2019 - Mar 2021 (1 year 6 months)
    Responsible for leading strategic discussions and planning across teams for clients in the Enterprise B2B vertical. This is done though close collaboration with industry partners, research and specialty teams to bring the latest trends, industry innovations and best practices to the forefront. The strategies created aim to drive business outcomes for clients through efficient marketing and media activations.

    Day to day working directly with clients and partners on a global scale, providing innovative ideas and optimization opportunities throughout the year. Reviewing in market digital strategies throughout the year to ensure clients are meeting their sales, growth, and alignment goals.

    Driving towards greater knowledge
  • Merkle
    Social Advertising Strategist
    Merkle
    Feb 2019 - Sep 2019 (8 months)
    Was responsible for developing and executing strategies in the B2B Tech space aimed to drive adoptions through key social media tactics such as custom audience targeting, content and re-marketing

    Day to day work directly with clients to manage large scale campaigns on a global basis, provide insights, and optimize towards high performance company goals

    Developing cross agency relationships with social media partners such as LinkedIn, Facebook, Twitter and Pinterest

    Driving towards consistent social media operations for DWA's major global clients to strengthen team efficiencies, increase brand safety and provide meaningful insights
  • Beaumonde Interactive Marketing Creative Studio
    Chief Operations Officer and Co-Founder
    Beaumonde Interactive Marketing Creative Studio
    Sep 2015 - Jan 2021 (5 years 5 months)
    As COO & Co-Founder of Beaumonde, I wore many hats including strategic visionary, team manager, sales, data analyst, project coordinator, marketer and more. I currently sit in an advisory/consultant role. Visit www.hellobeaumonde.com
    • The VAULT has opened! Thought leadership hub in the music and entertainment space driving results for musicians, record labels, brands and more through interactive brand experiences.
    • Work with clients like Smashing Pumpkins, Scoremore Shows, Interscope Records, Sumerian Records, Omnian Music Group, Captured Tracks, and more to tell their stories using innovative digital strategies and emerging te
  • L
    Office Manager
    Lee Winters Insurance Agency
    May 2015 - Oct 2016 (1 year 6 months)
    • Organization of paper and electronic documents for those insured by the agency, including mail, fax, and various insurance documents.

    • Corresponded with the agency’s insured clients to provide detailed certificates of insurance and other forms when requested.

    • Provided customer service by interacting with 20+ clients on a daily basis while also maintaining a strong social media presence through managing the agency’s Facebook account.
Education verified_user 0% verified
  • North Carolina State University
    BS Fashion Textile Management; Minor Arts Entrepreneurship, Concentration in Brand Management and Marketing
    North Carolina State University
    Jan 2012 - Jan 2016 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • T
    The Inventive Artist
    This is a startup venture called "The Inventive Artist" that has set out to re-invent the artist paintbrush industry. The Inventive Artist Collection is a set of interchangeable handles and tips that bring innovation to the existing traditional industry. These paintbrushes offer a new weighted and balanced system that give an artist a unique aesthetic experience as they make brush decisions from the store to the canvas.

    For more information or to become involved, email me at
    theinventiveartistcollection@gmail.com
Awards verified_user 0% verified
  • L
    Finalist in Design and Prototype Challenge Lulu E-Games : The Inventive Artist
    Lulucom Verizon NCSU Entrepreneurship Initiative
    After a series of rounds, as a finalist, I competed as a startup venture in a 7-minute Pitch Presentation, Public Viewing, Video Presentation, and physical design/prototype.
  • L
    First Place Arts Feasibility Challenge Lulu E-Games : The Inventive Artist
    Lulucom Verizon NCSU Entrepreneurship Initiative
    After a series of rounds, as a finalist, I competed as a startup venture in a 20-minute Pitch Presentation, Public Viewing, Video Presentation, and full Feasibility Plan. I won a monetary award and membership to HQ Raleigh to startup my venture - The Inventive Artist.
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