Francisca Barroso
About
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Associate to CEO
Porto, Porto District, Portugal
Résumé
Jobs
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Associate to CEOSword HealthJul 2025 - Current (1 year)- Junior Associate to CEOSword HealthOct 2024 - Jul 2025 (10 months)
- Project ManagerPlatformEJan 2024 - Oct 2024 (10 months)- Lead project development for LVMH and Kering, optimizing client turnover and enhancing product experience. - Collaborate with tech teams to prioritize feature development in line with client needs and the product roadmap. - Conduct competitor analysis and market research to improve our products’ positioning relative to competitors. - Define and implement client engagement strategies, including retention plans that strengthen client relationships and drive loyalty.
- Strategy Project ManagerPlatformESep 2022 - Jan 2024 (1 year 5 months)- Led and executed strategic projects end to end, collaborating directly with the CEO and COO. - Analyzed, improved, and standardized processes for optimized efficiency (such as coordinating the entire process of migrating from 2 separate tools to HubSpot). - Developed from scratch sales and marketing dashboards, boosting team productivity by 20%. - Led and implemented a strategic partnership with TikTok Shop UK, significantly amplifying market reach and elevating brand exposure.
- Founder & CEOTrend CircleSep 2020 - Oct 2022 (2 years 2 months)Trend Circle is an online platform that allows its customers to buy and sell pre-loved luxury fashion products. My key responsibilities: - Development and implementation of all business strategy; - Responsible for structuring and supervising the development of two websites (one from scratch and one in Shopify); - Responsible for financial and accounting; - Responsible for customer management and operations.
Education
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- Master's Exchange Semester (QTEM, ManagementLuiss Guido Carli UniversityJan 2020 - Dec 2021 (2 years)Courses: - Fashion Management - Luxury Management - Management of Innovation - Retail and Service Experience Marketing - Entrepreneurship and Venture Capital
- Master's Exchange Semester (QTEM, ManagementUniversitat Pompeu FabraJan 2020 - Dec 2020 (1 year)Courses: - Negotiations - Strategic Marketing - Operations Management - Business Strategy and Entrepreneurship - Decision Making
- FMaster's degree | QTEM, ManagementFEP U Porto Economics and ManagementJan 2019 - Dec 2021 (3 years)Thesis theme: "Which are the drivers of renting, buying, and selling second-hand luxury fashion items in the context of the Covid-19 pandemic?"; Final grade: 18/20 Courses: - Sales Management - Strategic Management - People Management - Logistics and Operations Management - Financial Management
- QMaster's degree, ManagementQTEMJan 2019 - Dec 2021 (3 years)Specialization in Innovation & Strategy and in Marketing & Supply Chain
- Mobility under the Erasmus+ program, EconomicsUniversita di PaviaJan 2017 - Current (9 years 6 months)
- FBachelor's degree, EconomicsFEP U Porto Economics and ManagementJan 2015 - Dec 2018 (4 years)
Projects (professional or personal)
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- WWhich are the drivers of renting, buying, and selling second-hand luxury fashion items in the context of the Covid-19 paSep 2020 - Sep 2021 (1 year 1 month)Master thesis. Grade: 18/20
- SStartup Voucher by IAPMEIMay 2020 - May 2021 (1 year 1 month)The StartUP Voucher is a competition that gives you the possibility to develop your business idea. Is one of the measures of StartUP Portugal - National Strategy for Entrepreneurship, which stimulates the development of business projects at the idea stage, promoted by young people aged between 18 and 35, through various support instruments made available to the over a period of up to 12 months to prepare the business project.
- AAEFEP - Associação de Estudantes da FEPJun 2016 - Jul 2017 (1 year 2 months)Member of the Cultural Department
- FFEP Junior ConsultingOct 2015 - May 2017 (1 year 8 months)Member and director of Human Resources department