April Gordon

Director of Client Success

LAIRE

Apr 2023 - Current (3 years 4 months)

Lead marketing strategy across 20+ client brands in SaaS, manufacturing, construction, remodeling, and professional services — aligning brand, demand, and revenue goals for each. • Drove 202% increase in marketing-attributed revenue and grew marketing-influenced deals from 3 to 10 within the first year for a SaaS client • Built marketing reporting infrastructure and data storytelling frameworks that improved client retention by 65% within one year • Scaled client services team from 2 to 5 within 17 months, increasing average team tenure from 14 to 22 months (and counting) through intentional hiring and culture building • Lead and mentor a team of 4 marketers in a culture of autonomy, accountability, and continuous growth

Senior Marketing Account Manager

LAIRE

Aug 2021 - Apr 2023 (1 year 9 months)

Led demand and revenue strategy across owned and paid channels, spanning SEO, content, paid media, and sales enablement. • Increased digital lead gen by 20% and doubled customer conversions within one year through SEO and CRO for a home remodeling brand

Senior Account Director

Common Giant

Oct 2019 - Aug 2021 (1 year 11 months)

Partnered with clients in sales, software development, food service, franchising, private aviation, and medical device startup industries. Developed and executed strategic brand, marketing, and sales enablement plans for B2B and B2C clients. Led client branding efforts, including internal culture and external brand elements, voice, and competitive positioning. Optimized content to clearly articulate persona benefits and calls to action - verbally and visually.

Senior Marketing Director

Common Giant

Oct 2019 - Aug 2021 (1 year 11 months)

Led brand strategy across B2B and B2C brands in franchising, food service, software, aviation, and medical sectors — from positioning and asset creation to go-to-market execution. • Transformed how a software engineering firm communicated externally — translating technical expertise into case studies, website copy, sales collateral, and pitch decks that accelerated new business development

Marketing Manager

Window World

Jan 2018 - Oct 2019 (1 year 10 months)

Managed $3MM+ marketing budget across a national network of 200+ locations, leading internal teams, agencies, and contractors to drive brand awareness and product sales. • Redesigned corporate website driving 44% organic traffic growth, 124% increase in non-branded keywords, and 144% more ranking keywords within one year • Executed zip-code-level consumer segmentation and secured Good Housekeeping Seal of Approval for 2 additional product lines

Business Analyst

Market America Inc

Oct 2017 - Jan 2018 (4 months)

Conducted stakeholder discovery to align technical requirements with business goals; recommended usability enhancements to strengthen UX, efficiency, and accessibility across digital platforms.

Account Manager and New Business Development

Bouvier Kelly Marketing Agency

Apr 2016 - Oct 2017 (1 year 7 months)

Developed 1 million+ dollars in sales by winning 8 new accounts for agency; 72% win rate for new business. Led branding, rebranding, brand audit, product launch, tradeshow, traditional and digital advertising, video production, web design, SEM, social media, and public relations campaigns. Identified and cultivated new business leads utilizing existing relationships and social channels. Developed targeted and successful RFPs, client pitches/presentations, and contracts. Strategized, developed, and executed client acquisition plans, business plans, and executive communications.

Marketing Manager & New Business Development

Bouvier Kelly Marketing Agency

Apr 2016 - Oct 2017 (1 year 7 months)

Led integrated, multichannel campaigns for relationship-driven brands across tourism, economic development, recruitment, and hospitality industries. • Built a regional place brand from zero — driving 890K impressions, 4,800 engagements, and 3,400+ site visits within six months • Secured $1MM+ in new business across 8 accounts through winning RFP responses and pitch presentations

Marketing Director

Common Giant

Jul 2014 - Apr 2016 (1 year 10 months)

Led brand strategy and integrated campaigns across B2B and B2C categories including healthcare, technology, and consumer products. • Led awareness campaign for a pediatric health startup — grew site visitors from 258 to 4K+, earned 172+ media placements, and drove 1.3M+ ad impressions within 9 weeks • Launched pre-FDA DTC health device at CES — booth design, media outreach, and digital campaigns drove 776 trade show leads and 431K+ Facebook ad reach

Account Director

Common Giant

Jul 2014 - Apr 2016 (1 year 10 months)

Partnered with clients to uncover the most effective and cost efficient strategies to achieve their marketing goals and grow their business; conducted research and reviewed web and social analytics to inform recommendations; worked with creative team and vendors to deliver on time and on budget. Handled all company accounts payable and receivable, coordinated new employee onboarding, oversaw office inventory, and assessed and implemented software and systems to create workplace efficiencies.

Director of Communications

Starmount Presbyterian Church

Oct 2012 - Jun 2014 (1 year 9 months)

Led all external communications, media relations, and event marketing for a community organization. • Grew Bach’s Lunch concert attendance 55% YoY — from 689 to 1,071 — through multi-channel campaigns across web, email, social, and print • Secured 2 local TV news features within 8 months through proactive media outreach, ending a 2-year media drought

E

Executive Assistant

Eastern Music Festival

Jun 2012 - Jul 2012 (2 months)

Wrote grants, planned and coordinated catered opera gala event, prepared mass mailings, and assisted with other projects as needed.

S

Co-Founder

Starmount Vocal Academy

Sep 2011 - May 2015 (3 years 9 months)

Co-founded and grew a vocal performance academy from the ground up — handling all marketing, enrollment, and community outreach. • Grew student roster from 3 to 20 within the first year through grassroots marketing across print, web, social, and community channels

E

Front of House Manager

Eastern Music Festival

Jun 2011 - Jul 2011 (2 months)

Ensured patrons and performers had an enjoyable concert experience; scheduled and oversaw student and volunteer ushers.

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Front of House Intern

Eastern Music Festival

Jun 2010 - Jul 2010 (2 months)

Ran front of house for concerts, masterclasses, and lectures in numerous venues and scheduled student ushers.

Graduate Assistant - Department of Music

East Carolina University

Aug 2009 - Dec 2010 (1 year 5 months)

Taught private voice lessons; assisted Vocal Department Chair with music database and filing; led studio rep class in teacher's absence; recorded concerts and recitals using stationary and portable equipment and edited audio files.

Graduate Assistant - Department of Music

University of Memphis

Aug 2008 - Dec 2008 (5 months)

Graded papers for 100+ students in a Music Appreciation course; served as Assistant Director and Assistant Stage Director for opera production.

Recruitment Coordinator - Department of Music

Greensboro College

Aug 2007 - May 2008 (10 months)

Functioned as liason between Department of Music and Admissions; organized recruitment responsibilities for faculty, staff, and students.

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