April Gordon

I’d describe my leadership style as collaborative execution — strategy grounded in empathy, creativity backed by data, and teams empowered to do their best work.My path to marketing wasn’t linear. I started as a vocal performer, founded a music academy from scratch, and discovered I was good at telling stories and getting people to show up. Turns out those skills translate remarkably well to marketing.15+ years later, I’ve worked both sides of the client table — inside agencies and in-house — across B2B and considered-purchase brands in SaaS, manufacturing, professional services, healthcare, and more. What I’ve learned is that growth happens when people and strategy move in sync.A few things I’m proud of:→ Drove 200%+ increase in marketing-attributed revenue for a SaaS brand→ Built a team whose average tenure grew from 14 to 22 months (and counting)→ Launched two pre-FDA health products from zero — crowdfunding to CES→ Managed a $3MM+ national marketing budget across 200+ locationsI thrive in growth-stage environments where I can build, lead, and get my hands dirty — because marketing isn’t just about campaigns. It’s about helping organizations, and the people within them, grow.I’m always open to connecting with leaders, marketers, and builders who share a passion for purposeful growth and great work.