A Day Made Better
Mar 2006 - Current (20 years 5 months)
OfficeMax customers identified education as an area of support for the company. Learning that teachers spend about $1,000 of their own money each year for classroom supplies, we created "A Day Made Better", a one-day national event in which 1,000 teachers in Title I schools across the country are surprised by a team of OfficeMax volunteers bearing $1,000 worth of classroom supplies PLUS a new chair for the teacher. As result, OfficeMax saw employee satisfaction skyrocket and earned millions of local and national media stories and Adopt-A-Classroom support has increased a thousand-fold.