Anastasiia Petrachkova

CEO and growth-driven leader in EdTech R&D, building and scaling a data-driven educational product at the intersection of psychometrics, self-discovery, and a subscription-based digital platform and mobile app. With 5+ years of experience in digital marketing and user acquisition, I previously led UA for multiple mobile and web products in health & fitness and dog training, managing large-scale budgets and high-performing cross-functional teams. This background shaped my current focus: building scalable EdTech products from zero to growth, with strong unit economics and experimentation-first culture. Today, I lead an R&D-focused EdTech direction, owning: - Product strategy & validation (testing hypotheses, formats, monetization models) - Growth architecture (funnels, pricing, LTV logic, acquisition mix) - UA & performance strategy across mobile and web (web2web, web2app, app) - Creative systems & UGC production as a growth lever - Cross-functional collaboration between product, marketing, analytics Core expertise: - EdTech & subscription-based products - Product-market fit through rapid experimentation - Growth & monetization strategy (LTV, retention, pricing, trials) - Performance marketing at scale - Building and leading senior growth & UA teams - Launching new products and acquisition channels from scratch Channels & platforms: Meta, TikTok, Snapchat, Google, X (Twitter), Pinterest, Microsoft, affiliate traffic Analytics & tools: AppsFlyer, Amplitude, Tableau, SimilarWeb, automation tools (Revealbot/Birch, etc.) Education: MSc, Kyiv School of Economics BA, International Economics — Taras Shevchenko National University of Kyiv