Michelle White

Michelle White

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Chief Marketing Officer
Florida, United States

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Jobs verified_user 0% verified
  • TigerConnect
    Chief Marketing Officer
    TigerConnect
    Nov 2025 - Current (10 months)
    As CMO at TigerConnect, I lead the strategic vision to position the company at the forefront of AI-driven healthcare orchestration. Reporting directly to the CEO, I unify brand, product marketing, demand generation, and revenue strategy into a cohesive growth architecture designed for enterprise scale. My focus is not campaigns — it’s systems. I’m building and empowering a high-performance marketing organization centered on: • Architecting enterprise-grade ABM programs aligned to complex buying committees and long-cycle healthcare sales • Embedding AI-driven signal detection, segmentation, and workflow orchestration into our GTM engine • Elevating demand generation beyond volume to measurable pipeline impact and revenue velocity • Owning
  • Iodine Software
    Vice President Marketing
    Iodine Software
    Dec 2024 - Oct 2025 (11 months)
    Private equity–backed by Advent International, Iodine Software (Acquired by Waystar) is a market leader in AI-powered clinical intelligence that helps healthcare organizations capture the full value of care delivered across the mid-revenue cycle. • Recruited to build the marketing function from the ground up and define the company’s go-to-market strategy. • Scaled and structured a 13-person team spanning demand generation, brand, product marketing, client marketing, events, and content. • Reversed pipeline slowdown and reignited growth through clear positioning, focused execution, and tighter alignment with sales. • Built and launched Iodine’s first ABM, client advocacy, and analyst programs, driving measurable ROI and stronger market perce
  • Qventus Inc
    Vice President of Marketing
    Qventus Inc
    Sep 2023 - Dec 2024 (1 year 4 months)
    For more than a decade, Qventus has been at the forefront as a provider of AI-based software automating care operations in both OR and inpatient settings. By deeply understanding the challenges faced by healthcare providers and applying modern technologies and principles proven in other industries, we empower care teams to make smarter decisions and optimize patient flow. Our solutions not only deliver meaningful returns but have also recently achieved the highest KLAS rating, creating a competitive edge for our clients, including health systems, community health centers, and academic medical centers. By integrating with EHRs, the Qventus platform leverages AI, machine learning, and behavioral science to predict operational bottlenecks, re
  • Qventus Inc
    Head of Marketing
    Qventus Inc
    Jan 2023 - Sep 2023 (9 months)
    Led and directed a high-growth marketing team, successfully implementing impactful marketing strategies and tactics that resulted in accelerated revenue growth. Demonstrated a keen ability to seize market opportunities and generate substantial financial outcomes within tight timelines. Established foundational processes across various marketing disciplines, including: • Developed a Key Opinion Leader (KOL) program, collaborating with top-volume "whale" surgeons to drive influential advocacy throughout the pipeline stages • Led the implementation of product marketing processes, defining clear stages and creating persona-based content tailored to healthcare executives and surgeons
  • Qventus Inc
    Director, Demand Generation
    Qventus Inc
    Mar 2022 - Jan 2023 (11 months)
  • Cardinal Health
    Director, Strategy & Change Management
    Cardinal Health
    May 2020 - Jan 2023 (2 years 9 months)
    Lead change mgmt for at-Home Solutions businesses | B2C, B2B, and employee changes • Create + execute business readiness strategies for technology and cultural changes for 1600+ employees • Developed org-wide change mgmt strategy, templates, playbooks, activating cross-department teams • Serve as mentor circle leader, D&I ambassador, change advocate network member
  • Cardinal Health
    Marketing Director | Marketing Operations, Brand, Product Marketing
    Cardinal Health
    Aug 2019 - May 2020 (10 months)
    Led Product Management / agile product-centric pilot at business unit and adopted across all enterprise • Built strategy to standardize, resources, processes across business + tech teams • Enabled growth via accountability, faster decisions, established priorities • Delivered ePrescribing | first digital solution to pass an order end to end
  • Cardinal Health
    Senior Manager, Brand & Marketing Operations
    Cardinal Health
    Jan 2018 - Aug 2019 (1 year 8 months)
    Recruited to build Marketing Operations function, vision, strategy. • Built best in class processes, managed multi-million budget, built diverse team responsible for department budget, processes, brand, agencies, contracts, production, graphic design, events/ tradeshows • Enabled ZBB initiatives to run faster, under budget • Revived brand identity with new architecture, visual, key messages, brand playbook • Implemented cross-functional project management best practices | adopted widely across teams • Led breast pump program management | delivered new platform + go-to market strategy in record time.
  • Pentair
    Marketing Manager, Global Marketing Operations & Demand Generation
    Pentair
    Jan 2017 - Jan 2018 (1 year 1 month)
    Marketing lead generation strategy for 5 businesses + 200 marketers worldwide • Responsible for managing the content development team + annual strategic planning • Developed inbound marketing content creation process, guidelines, tracking • Created + facilitated training 100+ team members
  • Wolters Kluwer Health
    Senior Product Marketing Manager
    Wolters Kluwer Health
    Jun 2015 - Dec 2016 (1 year 7 months)
    Created business case/secured funding for marketing automation + content marketing. Responsible for lead generation processes, vendor selection, implementation, training. • Created content resource center: http://www.wolterskluwercdi.com/rxperts/ • Led website revisions: 52% web traffic, 21% marketing qualified leads • Established department-wide standards + strategy, leading to 72% lead • Served on the National Council for Prescription Drug Programs (NCPDP) Young Professional committee driving to create opportunities for younger members of the organization to improve tomorrow’s healthcare IT leaders.
  • Wolters Kluwer Health
    Product Marketing Manager
    Wolters Kluwer Health
    Jun 2012 - Apr 2015 (2 years 11 months)
    Responsible for B2B marketing strategy | $1M budget | healthcare software products. Led market research, product launch/retirements, value props, pricing decisions. • Content marketing drove 12,000+ attendees, 700+ leads, 20% brand awareness • Achieved target sales / lead goals through email, direct mail and multimedia campaigns • Produced a video training program: www.medispan.com/pricerx-training
  • Wolters Kluwer Health
    Social Media Manager
    Wolters Kluwer Health
    Jan 2012 - Dec 2016 (5 years)
    • Developed social media strategy (Facebook, Twitter, Google+) • Managed advertising plan and customer engagement programs • Campaigns resulted in 387% followership increase
  • L
    Digital Marketing Specialist
    LexiComp Inc
    Jun 2011 - Dec 2012 (1 year 7 months)
    Charged with email marketing, web development, CRM administration, data governance. Streamlined processes + implemented standards across business. • Instituted new email opt out process -- 10% decrease in database churn • Led data clean up initiative + lead attribution processes -- enabled dashboard reporting suite + informed business decisions
Education verified_user 0% verified
  • Kent State University
    Masters of Business Administration, Marketing
    Kent State University
  • Kent State University
    Bachelor's degree, Fashion Merchandising
    Kent State University
Projects (professional or personal) verified_user 0% verified
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