Jesse Wofford

Jesse Wofford

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Head of Marketing
California, United States

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Résumé

Jobs verified_user 0% verified
  • Linktree
    Marketing, Partnerships, and Communications
    Linktree
    Jul 2025 - Current (1 year 2 months)
  • Linktree
    Senior Software Engineer
    Linktree
    Nov 2021 - Current (4 years 10 months)
    - Built an affiliate program where users can add custom affiliate tokens that will get appended to relevant links on their profile, otherwise the default Linktree token will get appended. This feature has been used to add ≈ 15k custom affiliate tokens for users, as well as generating ≈ 200k USD payout to Linktree from links clicked with our own affiliate tokens. • Built link applications for different verticals, including Music, Podcast, Book, and Mobile Apps. Music link has been used to create new links over a million times since its creation in August 2021. • Led a team of three to deliver a larger, six-month link app project that involved setting up infrastructure in AWS, including cron job, queue service, and lambdas. • Built out analyt
  • Linktree
    Sr. Director, Product + Growth Marketing
    Linktree
    Apr 2025 - Jul 2025 (4 months)
  • Cantina
    Head of Marketing
    Cantina
    Jan 2023 - Jan 2025 (2 years 1 month)
    Brought in to lead and build out the marketing team at Cantina across: -Product Marketing -Lifecycle Marketing -Social Media -Communications -Growth Marketing
  • Discord
    Director of Product Marketing
    Discord
    Jan 2022 - Jan 2023 (1 year 1 month)
    Promoted to director to build and lead team around our core community and creator audiences. Led creator and community product marketing efforts across: -Product Strategy and Campaigns -Lifecycle Marketing -Strategic Programs
  • Discord
    Group Product Marketing Manager
    Discord
    Jan 2020 - Jan 2022 (2 years 1 month)
    Joined as first PMM hire to help build and scale the team during hyper growth period. Worked across multiple disciplines including: -Consumer revenue subscriptions -Developer ecosystem -Communities and creators
  • WeWork
    Marketing and Partnerships - Play by We
    WeWork
    Jan 2019 - Jan 2020 (1 year 1 month)
    Joined to build out a new gaming startup within WeWork before an overall company repositioning.
  • PayPal
    Software Engineer
    PayPal
    Jun 2018 - Nov 2021 (3 years 6 months)
    - Helped build a self service tool for businesses to set up PayPal Credit messaging on their website - Helped build a tool for larger businesses that have an account manager to setup their business with an installment plan through PayPal Credit - Helped build out the German version of PayPal Credit. Involved building React components, and interacting with Node and Java APIs, as well as writing unit and functional tests.
  • Snap Inc
    Global Product Marketing Lead, Innovation
    Snap Inc
    Jan 2017 - Jan 2019 (2 years 1 month)
    Joined right after IPO as early member of product strategy/marketing teams. Global Product Marketing Lead for -Business Presence -Snapcodes -Feed Monetization -Filters and Stickers Monetization
  • AnheuserBusch InBev
    Head of Emerging Platforms
    AnheuserBusch InBev
    Jan 2017
    Managed the evaluation and strategy for emerging sports platforms at Anheuser-Busch.
  • AnheuserBusch InBev
    Digital Lead - Bud Light
    AnheuserBusch InBev
    Jan 2016 - Jan 2017 (1 year 1 month)
  • AnheuserBusch InBev
    Associate Manager-Experiential Marketing
    AnheuserBusch InBev
    Jan 2015 - Jan 2016 (1 year 1 month)
  • AnheuserBusch InBev
    Global Management Trainee
    AnheuserBusch InBev
    Jan 2014 - Jan 2015 (1 year 1 month)
Education verified_user 0% verified
  • University of Pennsylvania
    Bachelor of Arts (B.A, Political Science and Government
    University of Pennsylvania
  • UNIVERSITY OF CALIFORNIA BERKELEY
    UC Berkeley Coding Boot Camp, Web Development
    UNIVERSITY OF CALIFORNIA BERKELEY
    Jan 2017
    Learned technologies including HTML, CSS, JavaScript, jQuery, Responsive Design, Bootstrap, Handlebars, Firebase, Cookies, Local Storage, React.js, Deployment, Heroku, Git, Python, Django, Quality Assurance, Test Driven Development, Node.js (Server Side Development), Express, Security and Session Storage, User Authentication, The MERN Stack (MongoDB, Express.js, React.js, Node.js), Database, MySQL, Sequelize, MongoDB, Internet Marketing, SEO, Semantic HTML
  • Portland State University
    Music Performance, Jazz Studies
    Portland State University
    Jan 2009 - Jan 2013 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • G
    Game Vault
    Oct 2017 - Current (8 years 11 months)
    A react-based website for board game portfolios and news
  • F
    Food Trucker
    Jun 2017 - Current (9 years 3 months)
    Web app that you can use to find food trucks that are currently open in San Francisco. Uses JQuery to retrieve food permit information from Data SF API and filters results with the help of Moment.js. The filtered data is then sent to the Google Maps API where it is displayed as markers on a Google map view of San Francisco. Firebase is used for user authentication through Google and manual login, as well as saving and viewing favorite food trucks. Materialize CSS is used on the front end for styling. Firebase Moment.js Data SF API Google Maps API JQuery Materialize CSS
This is a community-created genome.