K
Kyra Johnston
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Head of Marketing Operations
New York, United States
Résumé
Jobs
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Head of Marketing OperationsLuna Physical TherapyMay 2026 - Current (5 months)• Marketing Leadership & Operations: Lead Luna's marketing function across growth, lifecycle marketing, content, web, brand, analytics, and campaign operations, aligning execution with company-wide strategic objectives.
• Revenue Growth & Lifecycle Strategy: Own customer and provider lifecycle programs across email, SMS, CRM, and marketing automation, driving acquisition, engagement, retention, and conversion across multiple audiences.
• Digital Experience & Conversion Optimization: Direct website strategy, SEO, user experience, and conversion rate optimization initiatives, partnering with design, development, product, and agency teams to improve business performance.
• Marketing Technology & Analytics: Oversee HubSpot, marke- Senior Lifecycle & Content Marketing ManagerLuna Physical TherapyDec 2024 - May 2026 (1 year 6 months)• Product-Led Growth (PLG): Partnered with Executive, Design, and Engineering teams to re-architect the core booking journey; leveraged user research and A/B testing to double (2x) conversion rates for returning customers.
• Lifecycle & Revenue Architecture: Designed and optimized automated cross-channel engines (email, SMS, direct mail, etc.) for a complex 4-sided marketplace, orchestrating high-intent user journeys that drove consistent retention.
• Supply-Side Scaling: Directed the acquisition strategy for the provider network, generating tens of thousands of qualified leads to support a 2M+ visit marketplace milestone.
• Data Infrastructure & GTM Strategy: Standardized core KPIs and built a custom reporting framework brid - Business Operations ManagerLuna Physical TherapyDec 2022 - Dec 2024 (2 years 1 month)
- Co-Founder & Product ManagerStealth StartupNov 2021 - Dec 2022 (1 year 2 months)• Co-founded the world's first SEC-Registered DeFi Financial Advisor and Neobank, Maya Financial, Inc.
• Worked directly with the CEO, CTO, and advisors to determine business strategies, set long-term company goals, and drive company vision.
• Managed a team of software engineers using Agile development to deliver a website and iOS & Android mobile applications.
• Successfully submitted and published iOS & Android mobile applications to the App Store and Google Play Store.
• Owned customer onboarding, quality assurance, and user feedback in order to make well-informed adjustments to each new version of the mobile app.
• Worked closely with senior UI/UX designers to design the company's mobile website, desktop websit - Co-Founder & Product ManagerStealth StartupNov 2020 - Nov 2021 (1 year 1 month)• Led the ideation, creation, and development of a double-sided marketplace for live interactive virtual events.
• Successfully launched a website and an iOS app in beta.
• Collaborated and coordinated between 4 international, distributed teams to ensure rapid development and delivery of product features.
• Managed a team of 5 software engineers using Agile development.
• Worked closely with designers to bring the vision of the website and iOS application to life.
• Conducted user surveys to understand user behaviors and deliver valuable solutions to consumers.
• Created product-market fit, product roadmap, and competitive analysis for the investor pitch decks.
• Recruited and managed a team of 5 software - Business Operations LeadStealth StartupJun 2020 - Nov 2020 (6 months)• Worked closely with teammates in building a double-sided marketplace for live online experiences (fitness, music, art, food & drink, etc.).
• Directed product vision and design to deliver valuable solutions to consumers.
• Sales Operations: Set up and maintained company CRM, sales & marketing, and customer service functions using HubSpot.
• Sales: Recruited and successfully onboarded 100+ new hosts to the platform driving 200% week-on-week platform growth.
• Trained and managed a team of 6 international contractors via Upwork.
• Built all marketing content and operations from scratch — including paid ad campaigns, social media strategy, influencer collaboration projects, and email campaigns.
• Managed and men - Growth & Social Media Marketing SpecialistYouth Marketing ConnectionSep 2018 - May 2019 (9 months)Created creative content for different marketing campaigns
- Business Operations InternComplianceLineMay 2018 - Jul 2018 (3 months)• Spearheaded a new marketing campaign that reached approximately 1,200 people, identifying the best platforms and creating all content
• Analyzed 10+ current processes by evaluating at least 30 staff to develop more effective process to increase efficiency
• Documented the newly developed processes in easily-understandable terms so that the sales, accounting, and management departments could improve
• Identified and suggested potential areas for improvement to the executive team and board members
• Consulted at SanctionCheck, a branch of ComplianceLine, to also improve their processes
• Constructed a website for company-wide usage - Summer InternebayJun 2017 - Aug 2017 (3 months)• Worked to transform the candidate travel experience for interviewees at eBay
• Restructured the framework for the email follow up process for candidates
• Utilized Workday Recruiter to go through the applicant pool for multiple open positions
• Made use of LinkedIn Recruiter, Job Science, and Workday to proactively source candidates for both technical and nontechnical requisitions
• Created the framework around “Thank You” videos for candidates after they completed the interview process
• Collaborated with fellow interns on ideas around how to enhance the event experience for millennials on StubHub.com
• Managed the Ta - RecruiterChegg incSep 2013 - Jun 2016 (2 years 10 months)Recruited students from all areas of the South Bay for studies used to develop programs/ software in order to better the functionality of those programs created by Chegg for students in High School and beyond.
Education
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- Bachelor of Science in Economics with Financial Applications, EconomicsSouthern Methodist UniversityAcademic distinctions: Honor Roll