Gianna S

Paid Social Strategist

Tinuiti

Apr 2025 - Current (1 year 4 months)

Growth Marketing Manager, Paid Social

TULA Skincare

Aug 2023 - Apr 2025 (1 year 9 months)

-Delegate and oversee all paid social campaigns within the brand’s existing ad accounts: Meta, TikTok, Pinterest and Snapchat -Optimize 200k-2M monthly channel budgets -Measure the overall success of paid social campaigns through business KPI’s including but not limited to Return On Ad Spend (ROAS), Video Focus Views, Link Clicks, Post Engagement, Reach, etc. -Collaborate with cross-functional teams including but not limited to Creative Design, Organic Social/Talkability, Influencer/Partnerships, CX, Retail, and eCommerce to support overall wellbeing and optimization of paid social performance and cross-channel campaign projects -Conduct A/B tests within different aspects of a paid social campaign including but not limited to Campaign Objec

Paid Social Manager

Wpromote

Apr 2023 - Aug 2023 (5 months)

-Manage 10-100k+ in ad spend budgets and drive strategies for 4-7 mid-market eCommerce and Lead Generation accounts to generate higher traffic, purchases, revenue and return on ad spend (ROAS) -Spearhead the entire audience and/or ad build processes on a variety of platforms for clients existing evergreen and promotional campaigns -Lead biweekly to monthly reporting client calls and pull all necessary data from Google Analytics, Funnel.io or Data Studio Report to present account… Show more

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Freelance Social Media Strategist

Evexia - Health Coaching

Mar 2022 - Current (4 years 5 months)

Digital Marketing Manager

Wpromote

Jun 2021 - Apr 2023 (1 year 11 months)

Manage 1-10k+ in ad spend budgets and drive strategies for 5-12 emerging eCommerce and Lead Generation brand accounts to generate higher traffic, purchases, revenue and return on ad spend (ROAS) Spearhead the entire audience and/or ad build processes on a variety of platforms for clients existing evergreen and promotional campaigns Lead biweekly to monthly reporting client calls and pull all necessary data from Google Analytics, Funnel.io or Data Studio Report to present account… Show more

Freelance SEO/PR Strategist

RETHINK Retail

Mar 2021 - Dec 2021 (10 months)

Freelance Search Engine Optimization Specialist

Firetoss

Oct 2020 - Dec 2021 (1 year 3 months)

-Optimize 404 broken links by organizing suitable working 301 redirect links for clients' websites, as requested

Digital PR Associate

Northcutt

Jun 2020 - Jun 2021 (1 year 1 month)

• Conducted all volume, editorial, and tactical outreach for 8-15 clients • Organized and distributed designated client outreach content and company information to maintain confidentiality, professionalism, and enhanced SEO with third-party connections for all designated placements • Researched suitable press opportunities and podcast interviews for clients through Cision and JustReachOut for further pitching and placements • Utilized Buzzstream, JustReachOut and LinkedIn to… Show more

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Social Media Marketing Specialist

Daydreamrr Apparel

Apr 2020 - Oct 2020 (7 months)

-Managed all social media platforms: Facebook and Instagram, resulting in 120 new followers on Instagram and 25 new followers on Facebook -Created engaging content through Canva and Adobe Creative Suite for future social media posts -Communicated and brainstormed with business owner on various marketing, PR and SEO strategies to grow list of followers, content engagement and increase overall sales -Conducted influencer outreach through direct messaging and emailing for further… Show more

Marketing Assistant Intern

Smithbucklin

Jan 2020 - Mar 2020 (3 months)

-Created and managed email campaigns on MailChimp to inform association members on annual events, booth reservations, sponsorships and prospectuses -Designed sponsorship lists on Adobe Creative Suite to promote client events and annual prospectus reports -Researched and implemented marketing tools to support promotional projects such as automation software, social media scheduling and client kickoff meetings within the SmithBucklin Sales Services unit -Utilized Salesforce… Show more

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Front Desk Attendant

North Central College Schoenherr Gallery

Dec 2019 - Mar 2020 (4 months)

-Greeted all visitors in a professional manner -Represented Fine Arts Department in a positive demeanor -Answered any questions in regards to artwork, displays or upcoming events -Ensured that all conditions inside the gallery are safe and sanitary for guests

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Seasonal Server

Le Chocolat du Bouchard

Dec 2019 - Jan 2020 (2 months)

-Manage cash register with 100% transaction accuracy, organize table layouts for guests to be seated accordingly -Greet guests into the restaurant in an enthusiastic manner -Serve food and drinks diligently and correctly to assigned tables -Provide food and drink recommendations for guests -Maintain a clean work environment by following standard opening and closing procedures

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Marketing and Public Relations Intern

Oct 2019 - Nov 2019 (2 months)

-Conduct social media pull-throughs to analyze audience engagement and impressions -Draft social media posts on Facebook and Twitter for clients -Assist in SEO optimizations for clients' social media pages

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Student Worker

North Central College Office of Alumni Engagement and Development

Aug 2019 - Mar 2020 (8 months)

-Assisted office directors in any tasks given -Maintained a clean work environment -Recorded confidential alumni information in the database -Digitized and file all necessary alumni files -Participated and volunteer in on-campus alumni events, reunions, and fundraisers hosted by the office -Answered questions in regards to the college, staff, events, or office on the telephone

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Director of Campus Involvement

WONC FM89.1

Jun 2019 - Mar 2020 (10 months)

-Coordinated campus events and fundraisers with other student organizations or community establishments to support WONC -Built a community for both WONC and NCC students through passive and direct outreach methods -Organized ticket giveaways for students to participate in and travel to all-expense concerts or festivals throughout the Naperville-Chicago area -Served as the point of reference for new and returning WONC members who need assistance in resources around campus or at WONC

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Marketing and Public Relations Intern

Jun 2019 - Jul 2019 (2 months)

-Create and manage content calendars and scheduled dates for original and third-party posts for all clients’ social media platforms -Produce creative and curated graphics for all clients’ blogs and social media accounts -Write media pitches and case studies for further publication on clients’ websites or third-party platforms -Engage with followers on each client’s social media platforms for promotions, events or existing posts -Collect and present weekly data… Show more

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Resident Assistant

North Central College Office of Residence Life

Aug 2018 - Mar 2020 (1 year 8 months)

-Built community within a residence hall on campus and encourage residents to become enriched with the benefits of living on campus -Oversaw residents and respond to any questions, comments, or concerns regarding campus living, resources, and policies -Enforced and adhered to all college policies within the residence halls and on-campus -Created unique door decorations and bulletin boards for the designated floor of the residence hall that showcases self-interests or… Show more

Freelance Writer

22nd Century Media LLC

Jun 2018 - Mar 2020 (1 year 10 months)

• Organize and create superb content for local newspaper platforms per request of editors • Communicate with editors of local newspapers: Orland Park Prairie, Homer Horizon, and Lockport Legend on events and assignments to attend to in order to meet assigned deadlines

Contributing Writer

The Chronicle

Sep 2017 - Apr 2020 (2 years 8 months)

-Created compelling articles for The Chronicle's Lifestyle, Vision Entertainment and News teams -Conducted in-person interviews with faculty, staff and students for any articles -Brainstormed and reported any trends or events pertaining to the sections for immediate coverage -Captured original photos, when needed, for graphics in any written articles -Reported directly to the Lifestyle or News Editors in regards to new article ideas, progress or issues -Participated in visual… Show more

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Student Ambassador

North Central College Office of Admission

Sep 2017 - Mar 2020 (2 years 7 months)

-Guide prospective families and students through college campus -Manage punctual tours throughout the academic year, and answer questions from prospective students, families, or current staff members in regards to the college and its history

Cashier

Pet Supplies Plus

Jul 2017 - Aug 2018 (1 year 2 months)

-Manage cash register with 100% transaction accuracy -Stock products accordingly on shelves for advanced sales -Greet customers, as well as pets, into the store -Endorse sales and memberships for the community -Communicate thoroughly with customers on the telephone

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Student Worker

North Central College Office of Student Affairs

Jun 2017 - Jun 2019 (2 years 1 month)

-Assist deans in any tasks given for the office or college -Maintain a clean work environment -Record confidential student information in database -Answer questions in regards to the college, staff, events, or office on the telephone

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Promotions Director

WONC FM89.1

Jun 2017 - Jun 2018 (1 year 1 month)

-Endorse WONC 89.1 FM Radio to college community, along with neighboring communities in the Naperville-Chicago area -Organize local fundraisers to raise money for new equipment, opportunities, and productivity surrounding the station -Plan on-campus events for students to get involved with the station

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On Air Personality

WONC FM89.1

Jan 2017 - Jan 2020 (3 years 1 month)

-Broadcasted pure rock genre, as well as speciality shows (if needed), on-air for domestic and international listeners -Endorsed local community organizations and events live on-air -Provided contact information for listeners to request music or artists to broadcast on the station -Answered request line in an enthusiastic manner to ensure listeners get their requests played and broadcasted live on-air -Broadcasted breaking news articles, weather reports, as well as… Show more

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Hostess & Server

Le Chocolat du Bouchard

Nov 2016 - Feb 2017 (4 months)

-Manage cash register with 100% transaction accuracy, organize table layouts for guests to be seated accordingly -Greet guests into the restaurant in an enthusiastic manner -Serve food and drinks diligently and correctly to assigned tables -Provide food and drink recommendations for guests -Maintain a clean work environment by following standard opening and closing procedures -Answer questions about the restaurant and its products on the telephone

Food Service Worker

Chartwells Higher Education Dining Services

Sep 2016 - Jun 2017 (10 months)

-Manage cash register transactions with 100% transaction accuracy -Stock food products and supplies accordingly -Maintain a clean work environment -Prepare food products to later be served to students

Content Writer

Odyssey

Sep 2016 - Jun 2017 (10 months)

- Create weekly content for publication on The Odyssey website

Cashier

Berkot's Super Foods

Sep 2014 - Jan 2018 (3 years 5 months)

-Manage cash register with 100% transaction accuracy, -Count drawer and report sales made throughout the shift to a supervisor -Stock items accordingly to store layout, -Maintain a clean work environment by following necessary store opening and closing procedures -Train and mentor new employees, -Host tours for local organizations visiting the store or community

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