Research Assistant (Co-op)
SPARK Marketing
Aug 2011 - Dec 2011 (5 months)
• Participated in brainstorming sessions to identify marketing/branding strategies and creative concepts for various clients
• Performed extensive research for clients and staff in the initial stages of RFP responses and campaigns
• Created content plans, calendars and managed social media for several clients such as Marble Mountain, Jungle Jim’s Restaurants and The Duke of Edinburgh’s Award
• Contributed to all agency projects such as event management, social media, ambient marketing, online advertising, websites, print, television and radio.