2020 KeepTruckin Innovation Award
KeepTruckin All Company
"Challenge: Trials historically had been challenging to initiate, inconsistent from a process perspective, and consequently, our prospects/customers did not always have the smoothest trial experience. This impacted our ability to convert them into a sale and also made AEs reluctant to use a trial in their strategy to win business
Solution: Identified areas for improvement in three major buckets: Friction, Process, and Tooling. From there, he led a cross-functional team to execute on the project plan including: Product, Strategy, Enterprise Systems, Business Operations, Enablement, Sales Engineering, and Sales Management
Impact & Results: Major systems improvements, operational checklists, training for AEs, Trials Source of Truth reference