An Effie Award winning Performance Marketing Specialist with over 3 years of experience in performance marketing and 19+ industry certifications, I currently lead paid media initiatives for Aegon across North America. My scope covers end-to-end funnel strategy and management across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels, driving measurable growth and maximizing return on investment. My portfolio includes managing six-figure+ budgets, optimizing acquisition pipelines, and building integrated performance frameworks anchored on first-party data. Through rigorous testing, advanced data modelling, and cross-channel attribution, I ensure campaigns deliver sustainable growth and tangible business outcomes. I continuously seek opportunities to expand my expertise by exploring emerging technologies, leveraging AI-driven insights, studying macro trends, and engaging with industry leaders to stay ahead of the curve. Let’s connect to exchange insights on the latest marketing innovations, emerging technologies, and growth-driven business opportunities.
