Victor Eduoh

Chief Storyteller & Editor

ProductLed Storytelling Newsletter

Sep 2025 - Current (1 year 2 months)

Most tech startups don't fail because of code; they fail because of clarity. I write the Product-Led Storytelling (PLS) newsletter to fix that.

Every week, I decode how B2B SaaS outliers win—not through "growth hacks," but by treating narrative as their ultimate leverage. I write for SaaS Founders, Product Marketing Managers (PMMs), and Investors who are tired of the "content marketing" trap (chasing traffic) and are ready to embrace product storytelling (driving adoption).

What I do here:

Reverse-Engineer Narrative Moats: I investigate exactly how companies like Gamma evolved from the "worst idea ever" to $100M ARR by nailing their "Big S" (positioning) and "small s" (feature) stories , and how Jenni AI ach

Builder & Marketer

Laand

Sep 2025 - Current (1 year 2 months)

I'm building Laand to fix the broken hiring system by operationalizing the only human traits left that command a premium: ●High-Agency & Taste.●

Laand is the High-Agency Agent for top talent and the companies that seek them, powered by a multi-model AI backend. Instead of playing the failed volume game, we arm candidates with bespoke Job Application Kits (JAKs)—combining real-time company intelligence, strategic gap extraction, and targeted decision-maker outreach.

And for hiring companies, we're the missing Proof of Work infrastructure to actually verify Tasteful, High-Agency talent without long resume reviews, back and forth interviews, or expensive referrals.

We are capturing the massive whitespace betwe

SaaS Content Strategy Design & Product-Led Storytelling Mentor

GrowthMentor

Aug 2020 - Current (6 years 3 months)

I mentor SaaS founders, B2B marketing executives, and content marketers on Product-Led Content Marketing Strategy design and Product-Led Storytelling execution. My sessions are practical, and you'll leave with new ways of thinking about B2B content execution through relatable storytelling.

But don't take it from me.

Here are some 5-star feedback by mentees:

"Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content

Founder, Lead Content Strategist

VECstudio

May 2020 - Current (6 years 6 months)

VEC Studio isn't just another content marketing agency. We help B2B SaaS Founders tell their brand and product’s story through Product-Led Storytelling. Our North Star is that you’ll earn B2B buyers’ mindshare and top their shortlist when they’re ready to buy (or expand).

Our detailed process helps you:

>Amplify your strategic narrative & PoVs,
>Convey your product's unique value,
>Earn your target buyers' mindshare,
>Build owned audiences of prospects and customers
>Create & capture demand.

Learn more here:
https://vec.studio/product-led-storyt

Product Marketer, Content

Klue

Jan 2026 - Jun 2026 (6 months)

I work with Adam McQueen, Director of Product Marketing & Content, to execute product marketing for Klue. I leverage my Product-Led Storytelling approach to brainstorm, plan, and craft product-led content for blog articles, feature releases, how-to tutorials, and success stories aimed at converting PMMs and CI pros at enterprise tech companies.

Strategic Marketing Advisor

Curtstudio

Apr 2023 - Mar 2025 (2 years)

An offshoot of VEC Studio, the company I founded, Curt helped marketing with designs. Especially lean B2B marketing teams with no dedicated designs. I provided the strategic marketing direction, while the Curt Studio team got all customer-facing marketing assets quickly designed without adding headcount through vetted B2B marketing designers, available 24/7.

Head of Marketing

Engage Messaging

Jan 2021 - Apr 2021 (4 months)

I joined Engage.so as Head of Marketing (and Co-founder). During my short time with the startup, I worked with the Founder to build initial product awareness, design self-serve user onboarding flows, handled site-wide copywriting, and directed the design team in implementing design layouts.

Ambassador, Product Marketing Alliance

Product Marketing Alliance

Jun 2020 - Nov 2023 (3 years 6 months)

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption, and the overall success of their products.

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Co-Founder

DigitalSproutNG

Oct 2018 - Mar 2021 (2 years 6 months)

I led DigitalSprout's creative thinkers to help forward-thinking companies create data -and growth-driven customer experiences people LOVE and BUY.

Our philosophy to digital (growth) marketing is simple: if we move hearts, wallets will move, too. And we do this by leveraging the only competitive advantage any business can depend on today: Executing Differentiated Customer Experiences.

We're on Clutch's 2019 list of the top B2B agencies in Africa, just after eight months of our founding. Basically, DigitalSproutNG is a knit-team of creative & innovative customer experience experts, growth marketers, brand strategists, UX designers, and software developers.

Senior Research Analyst

Wonder AskWondercom

Dec 2017 - Sep 2019 (1 year 10 months)

Joined the remote consulting AskWonder team from across the world to deliver 500+ five-star secondary research projects for clients including P&G, We Are Social, PwC, and others.

My job scope included sourcing for information to complete client queries, writing research briefs, and copy-editing.

During my time with AskWonder, I graduated from the entry-level stage of Sourcer (one who gathers research info) to Copy-Editor, and Senior Research Analyst, based on reaching a personal work Quality score rating of 4.9/5.

B

Digital Marketing Strategist (Consultant)

Bizintelngcom

Aug 2017 - Jan 2018 (6 months)

I developed, implemented and handle the supervision of the Digital Marketing Strategy for the company.

F

Digital Marketing Strategist (Consultant)

FREM Online Store fremcomng

Jun 2017 - Dec 2017 (7 months)

Developed, implemented and handles the supervision of the digital marketing strategy for the company.

S

Digital Marketing Manager (Intern)

Social Metrics Nig Limited

May 2017 - Jan 2018 (9 months)

Responsible for creating digital marketing strategies for external clients and for in-house products.

Developed, implemented and manage firm's sister brand, Visual Plus Studios (visualplus.com.ng) Digital Marketing Strategy.

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Victor Eduoh

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