Fernando Zamora

Visual Designer

Sequoia

Oct 2025 - Current (10 months)

Visual & UX Designer

Angela Care

Feb 2025 - Sep 2025 (8 months)

Design and produce engaging visual content for social media (Reels, carousels, and stories), aligned with Angela’s brandbook and voice Develop motion graphics and visual templates to increase clarity and impact in health communication Collaborate with marketing to translate complex healthcare information into accessible and emotionally resonant narratives Contribute to UX/UI design efforts by applying design thinking to communication flows and caregiver/patient experiences Balance creative storytelling with functional design to support Angela’s mission: simplifying medication management and improving quality of life Act as a bridge between visual design and product, aligning brand visuals with user-centered strategies across channels Show l

Graphic Designer / Product Analyst

Rappi

Feb 2022 - Jun 2024 (2 years 5 months)

Collaborated with user analysts to identify key issues within RappiCard, a financial service offered by Rappi, using data analysis and user feedback to drive improvements. Designed infographics, motion graphics, and videos to help RappiCard users resolve common issues, boosting customer satisfaction (CSAT) metrics. Developed visually engaging content using Figma, Adobe After Effects, Illustrator, and Audition, specifically for RappiCard, a fintech product. Created internal communication materials for RappiCard, streamlining user experiences and troubleshooting processes. Worked closely with cross-functional teams to ensure content aligned with RappiCard’s business goals, enhancing its functionality and user engagement. Show less

Creative Graphic Designer

sancho bbdo

Mar 2017 - Sep 2019 (2 years 7 months)

Recognized with two IAB Mixx Awards in the categories of Social Media Marketing and Social Responsibility & Public Services. Developed concepts for large-scale advertising campaigns for the Bancolombia account, focusing on impactful deliverables such as outdoor advertising, TV commercials, and social media content for platforms like Facebook, Instagram, Twitter, and LinkedIn. Collaborated with a diverse range of stakeholders, including creative and art directors, planners, account managers, and production houses. Presented concepts and visual deliverables directly to clients, ensuring alignment with campaign objectives. Show less

Creative Graphic Designer

di Paola Latina

Feb 2016 - Mar 2017 (1 year 2 months)

Created visual content for internal communications and customer relationship management initiatives, collaborating with clients like Chevrolet and Mastercard. Designed digital assets, including infographics, instructional materials, and mailings for CRM campaigns. Utilized Adobe Creative Suite, including Illustrator and Photoshop, to produce high-quality visual assets.

Junior Graphic Designer

RAPP

Oct 2014 - Feb 2016 (1 year 5 months)

Created graphic design materials for various brands, including Exxon Mobil, Samsung, and Juan Valdez Café. Developed designs for emails, direct mail campaigns, and social media content for platforms like Facebook and Twitter. Collaborated with copywriters, creative directors, and account executives to craft innovative concepts. Implemented feedback and iterated designs to improve quality and effectiveness. Tools: Adobe InDesign, Photoshop, and Illustrator.

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