John Short

Mentor

Endeavor Greece

Jul 2020 - Current (6 years 1 month)

I spend three plus hours a month talking with companies from Greece and Cyprus helping them to figure out demand generation strategies, go to market, and US expansion.

Advisor

Demand Sage acquired by Snap Inc

May 2020 - Nov 2020 (7 months)

My teams have spent a lot of time on pulling reports and then analyzing them so when I had the chance to work with DemandSage, a product that automates the reporting, and pulls data out of Hubspot into Google Sheets and provides access to reports that I have had trouble pulling in Hubspot natively, I was excited.

Core Member

Underscore VC

Aug 2019 - Current (7 years)

The Underscore Core is a curated group of exceptional entrepreneurs, executives, and experts who work in partnership with Underscore VC, an earliest stage venture capital firm, to identify transformative entrepreneurs and support them as they build iconic companies. Core Members have collectively built hundreds of companies, created thousands of jobs, served millions of customers and created billions of dollars in value for their stakeholders.

CEO

Compound Growth Marketing

Feb 2018 - Current (8 years 6 months)

An agency built through the lens of my, and the CGM team's experiences working in-house on the operating side. We support B2B technology companies looking to scale predictably. In 2018 after spending the first decade of my career building performance teas in B2B, I decided to start Compound Growth to support companies scaling to $1B in revenue.

VP Demand Generation

Workable

Nov 2014 - Jan 2018 (3 years 3 months)

Workable is a hiring platform that improves the way high growth companies hire. We help you post the job out to the top job boards, and most importantly organize the hiring and interview process. We've raised $34M in venture funding today and are going fast by all SaaS benchmarks. To try it out, go to www.workable.com (there is a 15 day free trial) and let me know what you think.

Search Marketing Manager

LogMeIn

Mar 2011 - Sep 2012 (1 year 7 months)

• Developed marketing campaigns for join.me, BoldChat and Rescue • Worked with paid search, display, retargeting, online video, mobile, and TV

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Consultant

JGS

Jan 2014 - Dec 2014 (1 year)

Worked on software and ecommerce properties. Clients include: Greycork, LogoMix, Morgan Stanley

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Marketer

Yesware Inc

Sep 2012 - Jan 2014 (1 year 5 months)

• Built Company Dashboard • Identified channels for customer acquisition leading to explosive growth • Developed lifecycle marketing touch points in product and with email campaigns

Marketer

Vendasta Yesware

Sep 2012 - Dec 2014 (2 years 4 months)

• Built Company Dashboard • Identified channels for customer acquisition leading to explosive growth • Developed lifecycle marketing touch points in product and with email campaigns

Senior Business Analyst

LogMeIn

Mar 2011 - Sep 2012 (1 year 7 months)

• Built marketing dashboard for entire company • Developed customer economics model evaluating P/L

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Search Engine Marketing Associate

High Rankings

Jul 2008 - Mar 2009 (9 months)

• Created monthly reports analyzing client’s website traffic. • Performed keyword research and wrote title tags and Meta descriptions to help increase organic targeted traffic to client websites, which helped to increase traffic as much as 25%. • Produced client’s website architecture so that the search engines could easily index them. • Evaluated new client websites to identify problems search engines would have with their site. • Performed research in order to launch social media campaign. • Worked with CEO and Director of Marketing on ad hoc programs and projects. Clients: Dana Farber Institute, Bingham McCutchen, The Christian Science Monitor

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Board Member Social Co-Chair

SEMPO Boston

Jan 2011 - Dec 2012 (2 years)

SEO Specialist

Monster

Jul 2009 - Mar 2011 (1 year 9 months)

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SEO Specialist (Freelance)

ideaLaunch

Jun 2009 - Jul 2009 (2 months)

• Researching keywords to be used in articles written for Fortune 500 clients. • Creating a spreadsheet with 120+ clients outlining the status of each client’s SEO campaign. • Analyzing website content for ideaLaunch and their clients to ensure optimization. Clients: Walmart.com, Superpages.com, Aubuchon Hardware, Lowermybills.com

Intern for Broker

NAI Commercial

Sep 2007 - Dec 2007 (4 months)

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Marketing Intern

Lancaster City Living

Jun 2007 - Aug 2007 (3 months)

About

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