Vanessa Van Hawkins

Vanessa Van Hawkins

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Creative Marketing Director & Brand Builder ✨ Only 2% of Creative Directors speak digital. I’m fluent.
Encinitas, California, United States

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Résumé


Jobs verified_user 0% verified
  • Cell Theory Labs
    Creative Marketing Director
    Cell Theory Labs
    Mar 2026 - Current (5 months)
    • Oversee creative and growth strategy for Cell Theory Multicellular Longevity Supplement. • Manage paid and earned media channels to enhance brand visibility. • Develop full funnel marketing strategies, focusing on web design, UX, and CRO. • Execute creative and packaging initiatives to align with market trends.
  • Cell Theory Labs
    Creative Director
    Cell Theory Labs
    May 2025 - Current (1 year 3 months)
    Feeling Good, Feels Good. I’ve spent decades designing how we experience beauty—through spaces, objects, and moments. Now, I’m channeling that into a new arena: longevity + wellness. Excited to announce my role as Creative Director at Cell Theory, where science meets aesthetics to create a lifestyle that’s not just about looking good, but feeling extraordinary.
  • V
    Creative Director
    Vawk Creative
    Oct 2024 - Current (1 year 10 months)
    A creative studio for brands ready to scale with intention. Rooted in strategy and refined through design, we help luxury and DTC brands build magnetic digital presences, streamline their creative systems, and drive meaningful growth across eCommerce and marketing channels. Led by a creative director with deep expertise in brand building, growth marketing, and founder-led startups, the studio operates as a fractional extension of your team—bridging brand vision with business goals. We partner closely with clients to define and execute across: → Brand Identity → Website & UX Design → Social & Content Strategy → Ad Creative & Performance Assets → Email & Lifecycle Marketing → Video & Campaign Production We believe beautiful creative only
  • S
    Creative Director
    Seaside Senior Living Marketing
    Sep 2024 - Current (1 year 11 months)
    As the creative director of Seaside Senior Living Marketing I bring my expertise in branding, digital & retention marketing to help senior living facilities elevate and grow their online presence and create sustainable marketing strategies to scale their businesses.
  • Nogin
    Senior Brand Manager
    Nogin
    Mar 2017 - Feb 2019 (2 years)
    After recently launching Alchemy Fine Home, I wanted to cut my teeth in e-commerce and digital marketing and held the role of Senior Brand Manager for Branded Online (Now Nogin). While at Branded Online, I worked with 3-6 accounts simultaneously within their portfolio of fashion and jewelry brands, including Frye, Bebe & Joe's Jeans. From overseeing the website design and CRO, coordinating their promotional calendar, email marketing & reporting on paid advertising, I was the liaison between the clients and the agency's key departments, including advertising, creative & development. • Managed Branding & Digital Marketing for Key Fashion Clients - Joe's Jeans, Dogeared Jewelry & Aquaitalia • Website Design & Merchandising • Promotional & Seas
  • A
    Founder & Creative Director
    Alchemy Fine Home
    Aug 2015 - Aug 2024 (9 years 1 month)
    As the creative director of a fast-growing start-up, I've worn many hats, successfully transforming Alchemy into a leading luxury furniture brand. I spearheaded significant growth and revenue, evolving into an eCommerce expert by seamlessly blending technology, creativity, branding, marketing, and team leadership—all with a laser focus on profitability. My key roles and achievements include: - Executive Leadership Across Departments - Strategic Growth & Development - Creative Direction & Marketing - Digital Strategy & Site Curation - Financial Forecasting & P&L Management - Fundraising & Investor Relations - Operations & Customer Service Management Key Creative Direction & Marketing Achievements: - Creative Direction & Branding - We
  • U
    Creative Director
    Ultimate Wedding Collection
    Aug 2014 - Dec 2016 (2 years 5 months)
    The Ultimate Wedding Collection is a finely curated collection including some of the most spectacular properties in the most idyllic locations around the world to have your luxury destination wedding. With the most premier wedding vendors, designers and chefs at you and your guest’s beckon call, we offer you a presorted wedding weekend that will be custom designed to your elevated level of taste down to the smallest of details. Fashion, flowers, design, luxury transportation, 5 star chefs and incredible entertainment is already on board and ready to make your whim’s reality. With the dream team vendor list, weekend’s itinerary and culinary offerings presorted and ready for your direction, what’s left for you to do? Relax, enjoy and allow th
  • AfterSchool AllStars
    Volunteer Art Teacher
    AfterSchool AllStars
    Mar 2013 - Jan 2014 (11 months)
    I taught weekly art & design classes at the Monarch School for homeless children in San Diego in association with the After School All-Stars charity program to promote careers in the arts. During these classes I taught drawing and painting skills to under-privileged children while featuring guest speakers who are professional artists and designers to inspire the children to strive for careers in the arts.
  • Bonder  Co
    Wedding & Special Event Planner
    Bonder Co
    Oct 2012 - Jan 2015 (2 years 4 months)
    With my collaboration with Bonder & Co., I am excited to bring my custom wedding and event designs to the white island of Ibiza and beyond. From bespoke events to Alchemy signature wedding designs, clients can have the level of luxury and design that they are accustomed to with Alchemy Fine Event in the Balearic islands of Spain.
  • L
    Creative Director
    Luxury Wedding Events
    Jan 2009 - Aug 2018 (9 years 8 months)
    As the creative director and founder of Alchemy Fine Events I work with clients to create custom event designs, wedding and event details including catering direction, travel planning, luxury invitations and stationery in addition to creating custom decor and furniture for luxury bespoke events from coast to coast and destinations focusing on Ibiza & Italy. • Designed Luxury Weddings, Private Events & Charity Events Across the US and Europe • Had Key Event Featured In Top Wedding Magazines Including Martha Stewart Weddings & Harpers Bazaar • Taught Wedding Art Direction & Styling Workshops to Photographers Across Europe • Created Experiential Designs - Lighting, Video, Art Installations & Culinary Experiences • Managed Budgets over $1m •
  • AquaHydrate Inc
    Packaging & Graphic Design
    AquaHydrate Inc
    Jan 2009 - Dec 2011 (3 years)
    I designed packaging for Aquahydrate, including bottles, boxes, and displays. I was also instrumental in presenting celebrity campaign concepts.
  • Brighton Collectibles
    Creative Direction
    Brighton Collectibles
    Jan 2007 - Jan 2009 (2 years 1 month)
    I worked with luxury fashion brand Brighton Collectables to direct photo shoots, advertising campaigns, and content marketing. In addition to the creative team building, direction and execution of key national campaigns I was responsible for creating packaging, magazines, and catalogs for use in their eCommerce, wholesale, and retail marketing initiatives. •  Directed Key Photoshoots for Marketing Campaigns, In-Store Signage & eCommerce Campaigns • Creative Team Selection & Management - Curated the best Photographers, Model Selection, Beauty & Make Up Teams • Site & Prop Scouting - Hollywood Hills Homes, Historical Sites, Vintage Car & Boat Rentals • Directed & Coordinated Studio Shoots and Set Design • Designed Branded Magazine, Catalog &
  • Mistral Soap
    Art Direction / Packaging Design
    Mistral Soap
    Jan 2004 - Jan 2007 (3 years 1 month)
    • Packaging Design for Perfume, Bath & Body Products • Art Direction Photoshoots • Product Catalog Design • Curated Creative Teams - Photographers & Stylists • Illustrated Patterns For Signature Scents • Designed Luxury Packaging, Gift Sets & Retail Displays for Nordstrom & Anthropology • Coordinated Printing & Packaging Production Including Catalogs, Folding Cartons, Custom Die Lines, Foiling, Laser Cutting, Plastic Injection Moulding, Tins, Tubes, Custom Glass Bottles, & Labels • Ensured Legal Labeling Requirements Met for International Distribution • Designed Private Label Collections for Nordstrom, Anthropologie & Ojai Valley Inn & Spa
Education verified_user 0% verified
  • A
    Master's degree, Graphic Design
    Academia Designo di Firenze
    Jan 2007 - Dec 2009 (3 years)
  • D
    Interior Design, Interior Design
    Design Institute of San Diego
    Jan 2001 - Current (25 years 7 months)
  • Otis College of Art and Design
    Fine Art, Fine Art
    Otis College of Art and Design
    Jan 1997 - Current (29 years 7 months)
Projects (professional or personal) verified_user 0% verified
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