Digital Marketing Specialist - Retail Media
Flex Seal Family of Products
Jan 2024 - Jun 2025 (1 year 6 months)
• Owned end-to-end strategy and execution for Amazon and major retail marketplaces, coordinating content development, media planning, and cross-functional workflows
• Drove 25% YoY ecommerce growth through strategic audience segmentation, competitive analysis, and performance-driven content optimization
• Collaborated with creative, supply chain, and finance teams to align brand messaging, inventory availability, and promotional timing across integrated campaigns