Joonatan Lintala

CEO & Co-founder

Shook Digital

Jan 2025 - Current (1 year 6 months)

After years as a non-operational founder at Shook, I finally had the opportunity to jump in full-time and agreed with the team to take the lead as the new CEO, with the goal of taking Shook to the next level as the creative performance partner for the largest social advertisers out there. This can be achieved with the proven playbook that I helped coin for Smartly.io, taking us from early pilots to global leader in a few years by rigidly partnering with the most knowledgeable people in the industry and solving bottlenecks together. With top notch customers from Bolt and Delivery Hero to Chelsea Football club and a strategic partnership with TikTok as the leader in video advertising, Shook is ready to bring the performance of video advert

Partner & Senior Advisor

Shook Digital

Apr 2021 - Jan 2025 (3 years 10 months)

Advising Shook, a one-stop-shop for TikTok advertising, and its customers on making TikTok the next high-performance advertising channel based on my 9 years of experience with Google, YouTube, Facebook, Instagram, Pinterest, and influencer advertising. We're operating globally so hit me up if your company would like to add the hottest new channel into the mix.

CEO & Co-founder

Phaver

Jun 2019 - Dec 2024 (5 years 7 months)

After 5 years of building the future of social media and growing to become a leading blockchain powered social app with over half a million users, the company pivoted away from a mobile app and to more SocialFi focused features under the new name Social DAO. 5 years of building a global consumer app in the rapidly evolving blockchain & Web3 space was quite a ride that taught us so much, and I still believe a decentralized social graph is something the world needs to ensure our entire media landscape and relationships are not controlled by a few billionaires with unlimited power.

Head of Business Development

Smartly

Jun 2016 - Jun 2019 (3 years 1 month)

Opening new East Coast operations for Smartly.io in New York City and focusing on the growing high priority clientele in the city as well as elsewhere in the US.

Head of Global Agencies, Account Director

Smartlyio

Jan 2016 - Jun 2016 (6 months)

Leading the business development and coordinating the ramp-up of international agency agreements on all continents with strong C-level relationships. Coaching the world's largest digital and media agencies to advance to the next level with performance focused Facebook marketing.

Account Director

Smartlyio

Apr 2014 - Jun 2016 (2 years 3 months)

Developing account management processes for a fast-growing globally focused SaaS tool that streamlines Facebook advertising for the largest customers in the world.

A

Account Manager, Large Customer Sales

Jan 2013 - Mar 2014 (1 year 3 months)

Coaching a wideranging portfolio of the largest Finnish companies in travel- and finance verticals on Google products as well as website optimization and advanced marketing analytics.

I

Industry Analyst Intern

May 2012 - Nov 2012 (7 months)

Produced refined analysis that helped customers in travel and finance verticals get the most out of their online advertsing and reaching customers at the right time. Transformed vast and complex Excel-datasheets into informative and effective graphics to drive sales and increase C-level adoption of online tools.

N

President

Nordiska Ekonomie Studerandes Union NESU

Oct 2010 - Nov 2011 (1 year 2 months)

Managing the Nordic-level communication of the pan-Nordic student organization as well as recruiting new schools to join the union.

Managing director

Univerdise

Jul 2010 - Dec 2011 (1 year 6 months)

Running a company set to revolutionize the university merchandise scene in Finland. The company was put on hold due to licensing issues but has been a great school on e-commerce, merchandising and online marketing.

M

Managing director

Mereor

Aug 2009 - Current (16 years 11 months)

Mereor specialized in personnel rental in the student market and nowadays has helped me bill various consultancy assignements while no longer being otherwise active.

Mystery shopper

BARE International

Jan 2007 - Dec 2011 (5 years)

Auditing service processes of flagship stores such as Sony and Nokia and reporting about the results to the research company.

About

Detail

Timeline

Résumé