Growth and Strategy (Founder's Office)
slick
Apr 2023 - Jul 2024 (1 year 4 months)
1) Successfully led collaborations with top 56 institutions, achieving 70% penetration and 7,500 average user base per institute at a low CAC of less than 20 INR.
2) Initiated content moderation and profile verification on "Slick OS" to ensure a secure user experience from start to finish.
3) Executed Meta campaigns to retarget inactive users, resulting in significant improvements in retention rates.
4) Directed content creation strategies for Slick's Instagram, achieving organic virality and reaching diverse audiences in thousands and millions.
5) Spearheaded highly effective SMS campaigns, driving daily average new user acquisition of 9,550, propelling user base growth to 2.03 million at a low CAC of 4.5 INR.