H
HEBER VALDES
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Marketing specialist at Statik engineering
Nuevo Leon, Mexico
Résumé
Jobs
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- SMarketing SpecialistSTATIK ENTINEERINGAug 2024 - Nov 2024 (4 months)Develop and implement marketing strategies to enhance brand awareness and drive customer acquisition through various channels. Conduct market research and competitor analysis to identify emerging trends, opportunities, and areas for improvement. Plan and manage digital marketing campaigns across platforms (social media, SEO, SEM, email marketing) to maximize engagement and conversion rates. Track and analyze marketing performance using tools like Google Analytics to optimize campaigns and report on key metrics. Create and optimize content for websites, blogs, and social media, ensuring alignment with brand guidelines and SEO best practices. Collaborate with cross-functional teams (sales, design, product) to ensure marketing efforts are alig
- PInternal Communication and culture SpecialistPolaris IndustriesJan 2023 - Aug 2024 (1 year 8 months)Develop strategic communication plans with clear goals, target audiences, key messages, and measurable outcomes that support the company's long-term vision. Analyze audience demographics and interests, segment stakeholders based on needs, and create personalized, targeted messaging that ensures impactful communication with each group. Write press releases, articles, blogs, newsletters, and social media posts. Create compelling content that resonates with the audience, reflecting the organization's voice, values, and priorities across multiple platforms and formats to drive engagement and brand loyalty. Strengthen the brand's image by creating visually appealing materials that support marketing objectives and increase audience interest. Plan
- VCommunity ManagerVintage LogisticsAug 2021 - Jan 2023 (1 year 6 months)Actively monitor comments, discussions, and posts across platforms, taking action to address inappropriate content and mediating conflicts to promote a positive, inclusive space. Research community trends and preferences to create relevant, shareable content, including graphics, polls, stories, and videos that keep the community engaged and encourage user interaction. Proactively respond to questions, comments, and feedback, building relationships with followers and maintaining a consistent brand voice that reflects the organization's values. Use analytics tools to evaluate metrics like reach, engagement, follower growth, and sentiment, presenting actionable insights to optimize content strategy and improve community satisfaction. Plan and
Marketing Digital Jr.Ghoner MéxicoAug 2019 - Jul 2021 (2 years)Develop creative and relevant content that aligns with the brand's voice, goals, and audience preferences. Writing blog posts, creating social media updates, and producing multimedia content such as videos, infographics, and interactive posts. Regularly collaborate with the marketing team to ensure content supports ongoing campaigns and enhances the brand's visibility and engagement. Plan and schedule social media content using tools like Hootsuite, Buffer, or Later to ensure consistent posting across platforms. Prepare weekly or monthly reports to share insights on key metrics such as page views, bounce rate, conversion rates, and traffic sources. Assist in the creation and management of paid search campaigns on Google Ads and social media
Education
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- BBachelor's Degree in MarketingNov 2023 - Aug 2024 (10 months)
- Facultad de Ciencias de la ComunicaciónUANLJan 2019 - Jan 2023 (4 years 1 month)
- AAds and