Alasdair McLean-Foreman

CEO

Teikametrics

Jan 2015 - Current (11 years 7 months)

Helping brands grow.

C

CEO

Clever Athletics LLC

Sep 2008 - Apr 2010 (1 year 8 months)

Secured an investment from a private equity group to merge HDO Sport with a larger e-commerce entity. Managed operations and growth for multiple websites and retail locations in Boston, MA and Tampa, FL. Built successful relationships with high-end sporting goods brands including Oakley, Quiksilver, Luxottica (Ray-Ban, D&G, DKNY), Safilo (Gucci Eyewear, Marc Jacobs), ASICS, Mizuno, Suunto, Adidas Eyewear, Maui Jim, Helly Hansen, Garmin, Nike Timing, Pearl Izumi, and more. Grew sales from $1.5M to over $5M within 24 months.

t

CEO & Founder

traineocom

Jan 2006 - May 2011 (5 years 5 months)

Founded a popular online weight loss community and tool, Traineo.com. Sold the technology to News Corporation, Inc. - Fox Interactive / News International and managed the launch of The Times Health Club. Worked to acquire over 50,000 users within 60 days through marketing The Times Health Club via The Times newspapers and Times Online websites. Acquired and sold marketing partnerships with global advertisers including Glaceau - Vitamin Water. Successfully designed and developed a unique 'freemium' platform to generate profitable sales from a user base of over 200,000 members and sold the company to a global software company.

H

Founder

HDO Group LLC

Jan 2001 - Sep 2008 (7 years 9 months)

Started an e-commerce company, HDO Sport, from a Harvard dorm-room and grew it rapidly to over $1M in sales whilst studying for a degree in economics, captaining the Harvard Track Team as a multiple Ivy League champion and representing Great Britain and England National Teams in the 800m. Built relationships with large brands to acquire valuable contracts to sell high-end sporting goods online. Designed and built an interactive online fitness website, HDO Training. Generated revenue through partnerships with finess experts and independent health consultants to build a large recurring revenue stream from paying customers. Presented the HDO Training technology and revenue generating model to the New York Road Runners (NYRR) and successfull

Alasdair McLean-Foreman

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