Namita Soni

Senior Director / Head Of Product Marketing, Market Intelligence, Product Strategy - HCM

DailyPay Inc

Sep 2024 - Current (2 years)

Head of Product Marketing - B2B2C

DailyPay Inc

Feb 2024 - Sep 2024 (8 months)

Head of Product & Product Marketing - POS Installment Lending @ PayPlan by RBC (BNPL)

RBC

Apr 2022 - Feb 2024 (1 year 11 months)

Head of Enterprise Partnerships, Product Marketing @ PayPlan by RBC

RBC

Mar 2021 - Apr 2022 (1 year 2 months)

Head of Sales, Marketing, Partnerships @ PayPlan by RBC (RBC Ventures)

RBCx

Jan 2020 - Mar 2021 (1 year 3 months)

Head of Product Marketing - Retail

Shopify

Sep 2018 - Sep 2019 (1 year 1 month)

Director, Product Marketing, Channel Marketing, Retail Sales & Ecosystem Partnerships

ecobee

May 2015 - Sep 2018 (3 years 5 months)

• Led ecobee’s expansion into both online and brick and mortar retail resulting in over $100M in annual revenue and ecobee attaining 24% of market share in the smart thermostat category in year 1 and 40% market share in year 2 • Negotiated contracts to expand ecobee’s ecommerce and retail footprint from 300 points of distribution to over 7000 with major retailers including Amazon, Costco, Best Buy, Home Depot, Lowes, Walmart, Target, Telus, and Apple among others across North America • Built, managed, and developed a team of high-performing managers with a 92% favorable employee engagement rating to design and execute all marketing programs across Retail, Pro, and Utility channels delivering ~70% of ecobee’s total revenue • Launched the wor

Product Marketing Manager

Rogers Communications

Jan 2015 - May 2015 (5 months)

• Led strategic project to close the revenue gap between budget and actuals by ~$90M in one fiscal year by driving adoption of high revenue service products like Device Protection, extended warranty, and Tech Expert support services • Launched new pricing to simplify the mobile rate card and ensure increased customer adoption of Rogers and Fido’s Value Pack product • Collaborated with Product organization to research, evaluate, and propose new products and revenue streams not yet available in the Canadian market

Product Manager, Marketing & Programs

Bell

Nov 2013 - Jan 2015 (1 year 3 months)

• Negotiate with 13 OEM partners to secure marketing funding, assets, and unique offers to facilitate the launch of compelling B2B and B2C co-marketing programs for all mobile products at Bell • Ensure sales channel readiness for all product launches by way of training, merchandising, sales incentive planning and national event co-ordination across all consumer and business channels for the launch of over 40 mobile products to date • Successfully build brand recognition for mobile partners new to Canada including Alcatel OneTouch, and ZTE by facilitating experiential marketing programs across Canada • Lead cross functional teams across all 4Ps of marketing to ensure flawless execution of all product marketing and cohesive alignment with pa

Strategy Specialist

Bell

Jul 2012 - Nov 2013 (1 year 5 months)

• Led the development of projects and provided strategic and implementable solutions to enhance the customer experience, reduce costs, and protect revenue across all LOBs directly to senior executives • Drove strategy and managed cross functional team to design and execute phased project to reduce repeat calls across inbound channels • Managed cross functional team of 16 to gather requirements, develop, and launch tool without use of a vendor or capital spend, now implemented as permanent model across all operational inbound queues yielding savings of $3M+, and was awarded Execution Excellence Award for outstanding contribution to the business • Self-Serve SME responsible for designing strategy for all online self-serve platforms including

Project Analyst, Graduate Leadership Program

Bell

Jun 2011 - Jul 2012 (1 year 2 months)

• Designed and managed a 5-month project to reduce customer churn by revamping agent compensation structure, and re-designing outdated policies yielding year end savings of $3.5M • Negotiated funding from BlackBerry to execute a campaign to deliver an increase in handset and mobile app sales of 47% in Q4 2011 • Optimized discount budget of $3-$5M to strengthen relationships with Retail partners by developing quarterly channel specific acquisition strategies to accelerate handset sales and Virgin Mobile mix in all banners

Investment Funds Intern

Birla Sun Life Asset Management Company Limited BSLAMCL

May 2008 - Aug 2008 (4 months)

• Analyzed financial indicators to determine the organization’s current position in the industry (ranked 5th best mutual fund company in India) • Gained a thorough understanding of mutual fund sales, and operations with specific emphasis on the Indian market • Conducted financial analysis against competitors and created information management system for results now implemented as permanent model

About

Detail

Timeline

Résumé