Joshua Woodward

With over two decades of experience as a healthcare operator and sales leader, I bridge the gap between complex technology and enterprise-wide adoption. My expertise spans the entire healthcare continuum—Payer, Provider, Life Sciences, Business Development, Channel, Commercial, IDN/Hospital, and Federal (VA/DoD/DHA) leadership. I have spent my career navigating the intricate technical and regulatory landscapes of interoperability, analytics, patient access, AI/ML vendor evaluation, and RCM optimization. Most recently, I’ve translated this experience into a fractional advisory model that helps mid-market and startup organizations accelerate their GTM execution without the overhead of a full-time FTE. Throughout my career, I have forged more than 150 strategic technology partnerships and have worked directly with approximately 75% of the nation’s largest hospital systems. This deep ecosystem expertise allows me to help companies navigate the complex stakeholder and contracting landscapes of the modern healthcare market. Through C.A.R. Consulting Services, I am part of the Direct Recruiters Advisory Services team, partnering with boards and PE firms to provide SME guidance on diligence, pricing strategy, and partnership development. By utilizing Miller Heiman methodologies and influence mapping, I’ve helped organizations reduce sales cycles by up to 40% and secure "Marquis" level contracts with global partners like Google Health, UnitedHealthcare, and the State of California. I am passionate about driving the next generation of digital health innovation and am always looking to connect with leaders who are ready to scale.