Mariya Barnes

Mariya Barnes

About

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Global Communications and Reputation Management | Executive Visibility | Employer Brand | Social Impact.
United States

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work
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Résumé

Jobs verified_user 0% verified
  • Thrive Pet Healthcare
    VP Corporate Communications
    Thrive Pet Healthcare
    Dec 2020 - Current (5 years 11 months)
    Areas of ownership and accountability: reputation management, internal communications, external communications, crisis and issues management, change management, financial communications, and social media.
  • Project
    Interim Head of Inclusion, Diversity, and Social Impact
    Project
    Oct 2020 - Nov 2020 (2 months)
  • Project
    Director of Global Communications
    Project
    Dec 2019 - Nov 2020 (1 year)
    External and internal communications, executive communications, content, and social media management

    Executive Committee:
    - Inclusion & Diversity
    - Social Impact
  • Showpad
    Global Director of Corporate Marketing
    Showpad
    Jul 2019 - Nov 2019 (5 months)
    Leadership challenge: Recruited to develop and execute a global and integrated brand strategy and ensure global consistency with regional relevance across priority markets (Benelux, DACH, Nordics, UK and USA).

    Scope: In the first four months, I developed and rolled out a new messaging framework, pro-actively managed internal communications to support four company-wide organizational changes, and curated four executive keynotes for the company’s annual user conferences in London and Chicago, among other operational activities. Brought together communications, content, creative, and customer advocacy units to form One Brand One Voice strategic team.

    Executive Committee:
    - Learning & Development
  • Zero Percent
    Advisory Board Member
    Zero Percent
    Jul 2016 - Sep 2017 (1 year 3 months)
    Zero Percent is an online food rescue platform that partners with restaurants and food vendors so they have a way to donate fresh, surplus food to Chicago’s underprivileged population.
  • Relativity
    Global Communications and Employer Brand Marketing
    Relativity
    Oct 2015 - Jun 2019 (3 years 9 months)
    Leadership challenge: Hired to build the company’s corporate and employer brands, develop consistent messaging around business growth and innovation, and increase mass media visibility on the national and international levels.

    ● Re-built newsroom capabilities that yielded a 180% increase in media coverage with positive sentiment, including strategic and on-trend coverage in Bloomberg Law, Forbes, Fast Company, HuffPost, TechRepublic and more.

    ● Developed a C-level thought leadership program for Relativity executives and top talent to meet Relativity’s fast-growing employment needs. Program yields on average 60 new speaking engagements a year.

    ● Organized and led communications campaign devoted to the opening
  • Initium PR
    Founder and Chief Storyteller
    Initium PR
    Jan 2015 - Sep 2015 (9 months)
    Brand management and communications for B2B and B2B2C tech startups.
    Where your story begins.
  • O
    Director, Global Brand Marketing and Communications
    OpenWager Inc
    Jun 2014 - Aug 2015 (1 year 3 months)
    Leadership Challenge: Recruited to create a new pioneering B2B brand that will become the next best thing in social casino gaming.

    Scope: Developed brand strategy to align all business units speak in the unified voice across all channels globally. Created and established a strategic communications framework, including key messages, PR plans, measurement criteria that aligned with business objectives. Developed the portfolio of content marketing assets, including business pitches, corporate website, and customer intranet that were consistent with the company's core values, on-brand and on-message. Served in an educational capacity to internal partners on the issues facing responsible gaming.

    ● Secured media coverage, ne
  • IGT
    Senior Global Communications Manager
    IGT
    Sep 2012 - Apr 2014 (1 year 8 months)
    Leadership Challenge: Hired to revitalize global communications operations, stabilize employee communications and heighten press and media visibility.

    Scope: Determine appropriate corporate branding and messaging across all markets and manage communications program for 4,500+ employees in 65 offices.

    ● Increased staff engagement 20% versus 5% YOY by implementing an internal communication system.

    ● Effectively deflated negative company rumors and bad publicity by securing high-profile interviews for CEO and CFO and achieving high media hits in Mad Money on CNBC, Bloomberg News, Bloomberg TV, Geekwire, WSJ, among others.

    ● Transformed media and engagement results; grew 64% share of voice among all c
  • KIMEP
    Adjunct Lecturer
    KIMEP
    Jan 2008 - Jan 2010 (2 years 1 month)
    Integrated Marketing Communications course for both undergraduate and graduate students. Academic language is English.
  • I
    Trainer
    International Journalism Center
    Apr 2006 - Jan 2012 (5 years 10 months)
    Courses include Crisis and Issues Management, Social Responsibility Programs, and Strategic Communications Planning. Contributing author to the textbook on Public Relations in Kazakhstan. Online and in-class training.
  • Ogilvy Public Relations
    Partner
    Ogilvy Public Relations
    Jan 2006 - Sep 2012 (6 years 9 months)
    Leadership Challenge: Recruited to establish a new company branch in Central Asia, secure partnerships and grow market share.

    Scope: Led strategic and tactical efforts to navigate steep market competition, overcome strict government regulations and strengthen market presence.

    ● Successfully launched corporate communications / technology marketing services practice within 12 months and supported business growth from 2 to 30 employees.

    ● Influenced 400% revenue growth in just 3 years; company is still profitable and stable to date.

    ● Executed targeted business development strategies that secured accounts with key companies like Coca Cola, Oracle, Samsung, Unilever, Visa International and Xerox.
  • Alcatel Kazakhstan Central Asia Mongolia and Azerbaijan
    Public Relations Advisor
    Alcatel Kazakhstan Central Asia Mongolia and Azerbaijan
    Jan 2005 - Dec 2005 (1 year)
    Leadership Challenge: Create a new public relations functions from scratch and enhance company's external communications strategies.

    Scope: Worked through internal change and transition to improve company's public perception and increase market recognition.

    ● Developed 6-country, PR and media outreach initiative, Alcatel Media Day, to heighten brand awareness.

    ● Propelled to #1 position in media hits for the telecommunications brand within 4 month period.

    ● Developed and implemented media training program for internal marketing staff.
  • P
    Account Director
    PG Communications
    Jan 2003 - Dec 2004 (2 years)
    Leadership Challenge: Instrumental in shifting company focus to emerging industries and maximizing revenue potential.

    Scope: Repeatedly promoted through advanced roles in media strategy and integrated marketing.

    ● Worked closely with top clients including Acer, Alcatel, Lexmark, and Microsoft.

    ● Conceived, developed and launched the first Corporate Social Responsibility (CSR) and Responsible Marketing initiatives in Central Asia.

    ● Developed and honed company’s new specialized communications and marketing practice for booming IT sector.

    ● Grew business pipeline 300% and annual revenues 200% in just 12 months.
  • British Council
    Arts Associate
    British Council
    Sep 2000 - Dec 2002 (2 years 4 months)
Education verified_user 0% verified
  • KIMEP University
    Bachelor of Social Sciences (BSS, Public Administration and Politics
    KIMEP University
    Assistant and Interpreter for the Department of Journalism and Mass Communications
    Studies combined with 80% employment
  • University of Massachusetts Amherst
    Sustainable Food & Farming
    University of Massachusetts Amherst
    Courses:
    - Nonprofit Management for Community Food Programs;
    - Global Food Systems.
  • University of Massachusetts Dartmouth
    Women's and Gender Studies
    University of Massachusetts Dartmouth
    Courses:
    - Intro to Women's and Gender Studies
    - Gender and Communication
  • Northwestern University
    Organizational Leadership
    Northwestern University
    Course:
    - High Performance Collaboration: Leadership, Teamwork, and Negotiation
  • KIMEP University
    MPA, Public Administration
    KIMEP University
    Studies combined with 100% employment
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • Е
      Пиар черный и черно-желтый
      Еженедельное деловое издание Капитал Казахстан Jun
      Мария Глебова Барнс делится своим мнением относительно маркетинговых войн в Казахстане
    • Е
      Имидж – всё
      Еженедельное деловое издание Капитал Казахстан May
      Мария Глебова Барнс делится экспертным мнением относительно развития КСО в Казахстане
    • Е
      Мария Глебова-Барнс: Сектор IT-технологий определяет развитие экономики РК
      Еженедельное деловое издание Капитал Казахстан Jun
      В нашей повседневной жизни прочно укоренилось понятие «маркетинг». Управление производством товаров и услуг и механизмами их реализации как единым комплексным процессом – весьма сложный и трудоемкий процесс, которым должны заниматься профессионалы. Об особенностях отечественного маркетингового рынка и его перспективах в интервью «Капитал.kz» рассказала Мария Глебова-Барнс, управляющий партнер Tayiniy Sovetnik OgilvyPR в Казахстане.
    This is a community-created genome.