Wes Godwin

Most people have no single, organised picture of what they own, who should have access to it, or what happens when life changes. That gap causes real harm — to individuals, to families, and to the advisers and institutions trying to help them. That's the problem I'm building Orderly to solve. Orderly is a personal asset platform that gives individuals a secure, always-current record of everything they own — and connects the right people to that information when it matters most. We operate across both consumer and institutional channels, partnering with wealth managers, private banks, legal advisers, and employers to deliver this as a high-value client layer. We're in final build and launching shortly. If you're in wealth management, private banking, legal advisory, or employee benefits — and you care about what happens to the people you serve when life gets complicated — I'd love to connect. Before Orderly, I spent 20+ years building brands and driving growth across FMCG, iGaming, and consumer technology. I've led marketing strategy at global scale — managing large brand portfolios, running performance and brand in parallel, and translating insight into commercial outcomes that actually move the needle. The work always had to matter commercially. Not just look good. That experience — simplifying complexity, building trust at scale, driving adoption across sceptical buyers — is exactly what brought me into FinTech. Key Achievements • 87% revenue growth at Super Group (2020-2024) through pioneering marketing strategy • €1.35BN brand portfolio management with €85M annual budget oversight • Implemented global marketing CoE (Centre of Excellence) resulting in 80% reduction of local market costs and duplication • 3-year CAGR of 12% for Miller brands post-acquisition integration from SABMiller to Molson Coors