Daniel Pineda

Daniel Pineda

About

Detail

Founder
Sydney, New South Wales, Australia

Timeline

work
Job
school
Education
folder
Project

Résumé

Jobs verified_user 0% verified
  • Uncapped
    Founder
    Uncapped
    Aug 2025 - Current (1 year 3 months)
  • Startmate
    Founder Fellow, Spring ‘25
    Startmate
    Aug 2025 - Nov 2025 (4 months)
  • Collectivo
    Co-Founder & Consultant
    Collectivo
    Dec 2024 - Current (1 year 11 months)
    From strategy to impact. We implement practical AI solutions that drive measurable growth, minus the hype.

    https://collectivo-ai.com
  • Qantas
    Strategy Implementation Manager - Sales & Distribution
    Qantas
    Sep 2023 - Sep 2024 (1 year 1 month)
  • JP Morgan Asset Management
    Senior Associate Product Owner - APAC Marketing Distribution Experience
    JP Morgan Asset Management
    Apr 2022 - Oct 2022 (7 months)
    Manage the prioritization of backlog and development of our marketing platforms (salesforce marketing cloud & twilio) across APAC (Australia, Taiwan, Singapore & HK) with a focus on increasing digital engagement across all areas of our customers lifecycle management. Managed a team of 8 offshore via creating of stories on JIRA.

    Projects Delivered in 2022:
    • Optimized client email engagement by 48% - Implemented a/b & MV testing 30+ journeys across email+web+social. Developed cadence (SOPs) via SalesForce Marketing Cloud next best actions/conversations.
    • Launched WhatsApp Campaign - acquired 100+ new Financial Advisors’ Subs - encouraging JPMorgan’s recipients to participate in a quiz to find out more about JPM’s newly
  • HSBC
    Digital Engagement Manager - Global Digital Engagement and Sales
    HSBC
    Jun 2020 - Apr 2022 (1 year 11 months)
    Alongside a super well-equipped team, I develop global business cases with a specific focus on increasing digital channel commercial revenue. Projects delivered thru 2020-2021:
    • Reduced paper costs by 47% (ROI $USD1.6M), Set up and delivered business case focused on connecting various datasets to link-up (SAP) to enable data scientists / data managers set up dashboards (Tableau) to understand customer personas (lookalikes) that continue to choose paper statements as opposed to e-statements; Thus, clearing path for more targeted campaigns and hypotheses (via AEM and Target, results collected via Audience Manager and Adobe Analytics) - resulting in suppressing / digitizing 354 paper statements and migrating 500K paper-sticky customers
  • HSBC
    Global Digital Insights Activation Specialist - Strategic, Customer & Commercial Outcomes
    HSBC
    Mar 2018 - Jun 2020 (2 years 4 months)
    The Insights Activation team act as an internal consultancy; we drive local digital and business teams (mainly product management, contact centre, branch) across different markets to prioritise their focus where, from regional trends, we see the next commercial opportunity in digital channels

    Past experience consulting across Asia (Singapore, Malaysia, India & HK) and LATAM (Mexico & Argentina)

    Business | Management | Banking | Communication | Leadership | Digital Transformation | Customer Journeys | Drive Change |

    I also spend time to actively participate as an HSBC volunteer
  • Westpac
    Business Analyst
    Westpac
    Oct 2017 - Mar 2018 (6 months)
    Led analysis, design and delivery of features to be implemented across Wetpac’s Live Online Lending Application Interface (ROI $AUD20.8 Mill) for commercial business bank staff, Winner of AB+F Business Banking Awards (2018). Business analysis and feature delivery approach was always agile-first, inclusive of all agile ceremonies and design-thinking methods.
    • Designed and delivered eValuations Initiative to halt third-party service valuations and enable in-house eValuations, resulting in cost savings (ROI $AUD3M). Designed roadmap encompassing current costs of third-party capabilities to articulate the enablement of in-house (PEGA / Oracle workflow solution) eValuation’s journey for business banking staff. This solution was relevant fo
  • Commonwealth Bank
    Senior Project Analyst
    Commonwealth Bank
    Aug 2016 - Apr 2017 (9 months)
    Commonwealth Bank of Australia – Financial Services
    (Senior Project Analyst Secondment - August 2016 – April 2017)
    Project: Business IQ - Frontline Banker Pipeline Management tool (CAPEX $AUD 25 Mill.)

    This tool provided superior pipeline sales reporting to relationship managers. My team and I successfully delivered this project which resulted in a 20% increase of opportunities being created by frontline on a weekly basis. This product was also awarded the CEO Award for key initiatives.

    Major responsibilities:
    • Created Newsletter sent to 4000+ frontline staff to communicate changes to tool
    • Produced surveys to collect feedback regarding prototype testing
    • Analyzed relevant Business Case info
  • Commonwealth Bank
    Digital Business Analyst
    Commonwealth Bank
    Jun 2014 - Nov 2017 (3 years 6 months)
    Projects / Key achievements:
    • Home Loans Portal (11 months – CAPEX $AUD 14.8 mill.) - Winner of CEO Awards.
    Project increased online customer engagement by 40%.
    • Business (Complex) Customer Onboarding (4 Months – CAPEX $AUD 11 mill.)
    Automate KYC/CVS Physical forms to reduce process from months to days.
    • Asset Finance Online Quote - (6 months - CAPEX $AUD 5.8 mill.)
    Online asset finance sales increased 25%.
    • Merchant Services Origination - Electronic Customer / Business Verification implementation (6 months - CAPEX $AUD 3.8 mill.)
    Improved number of online-finished merchant services applications by 26%.
    • Simple Business Overdrafts (5 months - Online Application CA
  • Enactus
    Green Minds Project - Project Intern
    Enactus
    Nov 2013 - Sep 2014 (11 months)
    Worked on “Green Minds” project, focused on linking the unemployed to the local councils by engaging and teaching them a skill-set to create an organic fertiliser.

    Enactus is a community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better more sustainable world.
  • M
    Web Developer
    Mink Corporate Pty Ltd
    Jan 2013 - Oct 2013 (10 months)
    - Developed various websites and worked closely with clients, analyzing needs and delivering solutions.
    - Implemented web technologies such as JavaScript, HTML and CSS to build website as per client requests.
    - Conceptualised the solutions for the technical delivery of the web sites in continuous collaboration with the graphic designer.
  • Dialog Information Technology
    Graduate Technical Consultant
    Dialog Information Technology
    Jan 2012 - Jul 2012 (7 months)
    Performed duties as a Graduate and Worked for Dialog:
    - Applied Business Requirements to Workflows on CRM.
    - Learnt to employ security implementations through authorisation and authentication of users through different levels in various web services.
  • Kactoos Group
    Junior Web Designer
    Kactoos Group
    Jan 2009 - Dec 2010 (2 years)
    - Translating web content from Spanish to English.
    - General admin tasks for the web site, such as maintaining reference data.
Education verified_user 0% verified
  • Macquarie University
    Bachelor of Commerce (B.Com, Economics
    Macquarie University
    Jan 2013 - Dec 2015 (3 years)
    Graduated with Distinction GPA
  • Universidad Eafit
    Bachelor of Science, Systems Engineering
    Universidad Eafit
    Jan 2008 - Dec 2011 (4 years)
Projects (professional or personal) verified_user 0% verified
  • G
    Green Minds
    Nov 2013 - Current (13 years)
This is a community-created genome.