Paul Carroll

Paul Carroll

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Enterprise Digital Marketing Leader
San Francisco, California, United States

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Résumé


Jobs verified_user 0% verified
  • Salesforce
    Director
    Salesforce
    Feb 2021 - Current (5 years 9 months)
    Leading our Web Experience Management team to create world-class digital experiences for our customers and prospects.

    Responsible for leading a team of digital experts defining digital strategies, platform and tools, and building experiences for www.salesforce.com supporting the company’s core product portfolio.
  • Salesforce
    Senior Manager
    Salesforce
    Jun 2014 - Feb 2021 (6 years 9 months)
    Day-to-day operations of www.salesforce.com
    • Web lead for global product and campaign launches, quarterly earnings, strategic events
    • Strategic partner to stakeholders across the company
  • S
    Senior Interactive Marketing Web Manager
    Salesforce Workcom
    Nov 2012 - Jun 2014 (1 year 8 months)
    Design, build and develop innovative online marketing content and sales tools. Optimize the buyer’s journey from top-of-funnel to customer with continuous iterations across online content, assets, lead capture, and offers.

    Own the overall Work.com online presence. Responsible for managing the entire backend-to-frontend web property; including development, deployment, content and design direction. Collaborator and producer for additional salesforce.com/work pages.

    Technology tool sets used on
  • Salesforcecom
    Senior Web Producer
    Salesforcecom
    May 2012 - Nov 2012 (7 months)
    Interactive, online, and marketing campaigns for Employee Success, Recruiting and Talent Development teams at salesforce.com.

    Drive candidate lead generation 210% year-over-year growth with new online content builds and restructure, online event registration and supporting online content. Refresh internal careers and candidate resources and enablement resulting in 80% YoY internal referral growth.
  • Salesforcecom
    Web Producer
    Salesforcecom
    Jan 2012 - May 2012 (5 months)
  • Genentech
    Corporate Relations Manager, Web
    Genentech
    Jan 2010 - Dec 2011 (2 years)
    Oversee and ensure corporate messaging & branding, technical quality, and design styles across external and internal Web properties.

    In-house consultant for company-wide departments on Web development, vendor projects including content strategy, information architecture, user experience, design reviews, front-end development solutions, content migration and CMS training & support. Social Media channel strategies and day-to-day content manager.
  • Academy of Motion Picture Arts and Sciences
    Head of Web Department, Communications & Public Relations
    Academy of Motion Picture Arts and Sciences
    Jan 2005 - Dec 2010 (6 years)
    Own overall Web presence, responsible for Web performance, development, and budgets. Oversee and coordinate day-to-day operations of all online activities for Oscars.org, including updates, content strategy, user experience, design, front-end development and hosting solutions. Develop and oversaw vendor & agency relationships.

    Own the online vision and roadmap for Oscars.org. Build online brand, awareness, and membership services across all company activities including the flagship annual “Oscars” the Academy Awards.
  • Academy of Motion Picture Arts and Sciences
    Web site Editor & Manager
    Academy of Motion Picture Arts and Sciences
    Jan 1999 - Dec 2005 (7 years)
Education verified_user 0% verified
  • UCLA
    Bachelor of Arts (B.A, English, Comparative Literature
    UCLA
Projects (professional or personal) verified_user 0% verified
  • S
    Salesforce for Apple Watch
    Apr 2015 - Current (11 years 7 months)
    Launched Salesforce for Apple Watch as the first enterprise app to be featured on the new platform. Notable coverage across hundreds of publications including Wall Street Journal and TechCrunch.
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