Camila Pavón-Kusa
About
Detail
Sr. Growth & Creative Strategist ⚡️
United States
Résumé
Jobs
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Senior Paid Media StrategistColibri GroupFeb 2024 - Current (2 years 8 months)- Paid Media ConsultantRight Side UpOct 2023 - Current (3 years)
- FellowEmma Bowen FoundationMay 2019 - Current (7 years 5 months)• Recruited as one of 100 accepted fellows from a nation-wide pool of 5,500 applicants
• Enlisted to a network of almost 1,000 EBF students to create a community of mentorship, guidance, and support within the media industry - Senior Growth Marketing ManagerSuperboltDec 2022 - Jul 2023 (8 months)• Forecasted and managed monthly budgets of $400K–$1M, partnering with C-suite marketing leaders to set CAC and ROI targets, which kept spend on track and improved overall campaign profitability
• Spearheaded client’s first UGC and whitelisting campaigns across Meta and TikTok (Spark Ads), partnering with influencers, and pinpointing winning hooks, successfully increasing channel ROAS by 2x
• Built digital strategy for multi-market health clinic expansion, launching 10+ locations nationwide, driving 40% MoM subscriber growth at 25% more efficient CACs than projected, and ensuring HIPAA compliance across all paid media efforts - Growth Marketing ManagerSuperboltMar 2022 - Dec 2022 (10 months)• Executed media buying and budget adjustments to meet client KPI targets (eg. CPL, CPA, ROAS), delegated tasks to a team of four, and reported on high-level channel performance, along with new testing opportunities such as OOH and podcast
• Implemented heatmap analyses to improve CRO and created 6+ custom landing pages on Unbounce, improving Google search impression share by 30%
• Collaborated with Data team to develop data visualization dashboards and perform LTV/cohort analyses that informed 3 go-to-market e-commerce launch strategies across the US and Australia - Growth Marketing AssociateSuperboltMay 2021 - Mar 2022 (11 months)• Optimized and QA’ed paid social and search/PPC campaigns through keyword research and bidding, audience targeting, ad copy adjustments, and creative asset A/B tests
• Ideated and wrote 4 weekly creative briefs for 4 clients within healthcare, e-commerce, DTC, and wellness industries - Marketing AssociateW W Norton Company IncFeb 2021 - May 2021 (4 months)• Researched competitor leads and summarized survey responses to provide data for digital marketing initiatives
• Developed and wrote copy for three social media accounts and pitched design ideas for infographics and posters - Marketing & Content LeadTechStepSep 2020 - Dec 2020 (4 months)• Spearheaded the creation of the startup’s content pipeline and ideated 5 post-launch growth campaigns targeting SMBs by developing digital marketing campaigns in collaboration with four team members
- Marketing AssociatePerformance Architects IncSep 2019 - Dec 2019 (4 months)• Compiled detailed weekly CRM lists of 500+ contacts for input into the company’s Salesforce account
• Curated monthly marketing calendar updates listing 150 upcoming webinars, conferences and important deadlines
• Generated 30+ biweekly social media posts for the company’s LinkedIn, Facebook and Twitter profiles - Sales InternOutfront MediaJun 2019 - Aug 2019 (3 months)• Executed lead generation and market research, accumulating over 1,500 prospects for distribution to 18 account executives in the New York Local Sales division
• Partnered with the Marketing Manager in the completion of campaign decks, marketing materials and sell sheets to increase sales opportunities
• Formed partnerships with venture capital firms, accelerators, and incubators to facilitate connections between out-of-home advertising and emerging DTC, B2B and tech startups - ADOCH Housing CoordinatorBrown UniversityOct 2018 - Apr 2019 (7 months)Organized housing placement for 800 admitted students attending A Day On College Hill (ADOCH) while leading host recruitment, host matching and student registration in partnership with the Office of Admissions
- Advanced Student CallerBrown UniversitySep 2018 - Dec 2019 (1 year 4 months)Corresponded and spoke with hundreds of Brown alumni and prospective donors, aiding in the collection of over $20 million for the Brown Annual Fund and its subdivisions
Education
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- Bachelor of Arts - BA, Modern Culture and MediaBrown UniversityJan 2017 - Jan 2021 (4 years 1 month)