Jessica Olson

Jessica Olson

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Marketing Strategy & Sales Operations Leader | CRM & Data Analytics Expert | Driving Scalable Growth & Process Optimization | Marketing & Sales Operations Ma...
Goldsboro, North Carolina, United States

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Résumé

Jobs verified_user 0% verified
  • M-Files
    Senior Sales Operations Manager - North America
    M-Files
    Apr 2026 - Current (4 months)
    As Senior Sales Operations Manager at M-Files, I drive revenue acceleration and GTM efficiency across North America for a category-defining AI-native document management platform trusted by 6,000+ customers in 100+ countries. I sit at the intersection of strategy and execution - transforming data into decisions, and aligning people, processes, and technology to unlock scalable, sustainable growth. Core areas of impact include: Architecting and optimizing end-to-end sales processes to drive operational excellence and sales velocity Leveraging revenue intelligence and BI tools (Salesforce, Tableau, PowerBI) to deliver actionable insights that inform strategic decision-making at the leadership level Leading accurate, data-driven revenue foreca
  • Nexstar Network
    Revenue Operations Advisor
    Nexstar Network
    Oct 2025 - Jan 2026 (4 months)
  • M
    Marketing & Sales Operations Manager
    Aug 2025 - Apr 2026 (9 months)
  • T
    Senior Sales Operations Analyst & Salesforce Administrator
    THE MYERS-BRIGGS COMPANY
    Jul 2024 - Jun 2025 (1 year)
    Led the end-to-end lead management process, overseeing lead capture, distribution, and pipeline quality, increasing lead conversion rates by 42% and improving overall marketing-generated pipeline. Identified and addressed gaps in the lead funnel process, utilizing data analysis and automation to improve funnel efficiency, resulting in a 44% reduction in lead drop-off and a 75% improvement in lead quality. Designed and implemented a lead-scoring approach, enhancing the accuracy of lead prioritization and providing actionable insights that increased sales team efficiency by 65%. Developed and executed targeted lead nurturing campaigns using marketing automation platforms and CRM systems, boosting lead engagement by 35% and increasing conversi
  • S
    Senior Revenue Operations Manager
    Jul 2022 - Jul 2024 (2 years 1 month)
  • S
    Senior Sales Operations Specialist & Systems Architect
    Jan 2020 - Dec 2023 (4 years)
    Played a key role in the acquisition and merger team, driving successful global integration and ensuring a seamless transition that maintained business continuity across multiple regions. Led the implementation of Sugar CRM and SmartSheets during a global merger, managing system requirements, environment setup, and optimization to ensure seamless integration. Coordinated staff training programs, enabling teams to efficiently adopt the new systems and improve workflow automation across regions. Developed and implemented automations, integrations, and macros to process large client orders, reducing manual entry time by 85% and significantly minimizing errors, enhancing operational efficiency. Streamlined sales order processing and billing pro
  • C
    Channel Distribution Manager
    Mar 2016 - Mar 2019 (3 years 1 month)
    Designed and executed channel distribution strategies to drive bookings and revenue growth, achieving a 14% increase in revenue and 23% growth in bookings, focusing on dynamic rate management and strategic inventory allocation. Managed and optimized room inventory distribution across online travel agencies (OTAs), global distribution systems (GDS), and direct booking platforms, increasing occupancy by 11% and maximizing revenue potential. Developed strategic pricing and revenue management initiatives, resulting in a 15% increase in average daily rate (ADR) and a 10% boost in overall occupancy during the off-season. Implemented and maintained seamless connectivity between property management systems (PMS) and distribution channels, reducing
  • T
    Technical Solutions Analyst
    May 2014 - Dec 2019 (5 years 8 months)
    Served as Salesforce system partner for clients, managing user provisioning, permission sets, workflows, and system configurations to support revenue operations and GTM teams. Led end-to-end implementation of key Salesforce enhancements and third-party integrations (e.g., Marketo, Netsuite), aligning systems with evolving sales and marketing strategies. Developed and facilitated training programs for sales, marketing, and customer success teams to improve adoption of Salesforce Lightning and related tools; increased system usage by 30%. Created and maintained scalable documentation, user guides, and standard operating procedures to ensure consistency across system processes and drive cross-functional alignment. Partnered with RevOps and Sal
Education verified_user 0% verified
  • Southern New Hampshire University
    Southern New Hampshire University — Master of Business Administration - MBA, Data Analysis - Business Intelligence
    Southern New Hampshire University
  • University of Nevada-Las Vegas
    University of Nevada-Las Vegas — Bachelor of Science in Business Administration; International Business, Business Intel
    University of Nevada-Las Vegas
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