Anastasiia Yashchenko

Anastasiia Yashchenko

About

Detail

Co-Founder
Canada

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Descript
    Senior Marketing Program Manager
    Descript
    Jun 2025 - Current (1 year 1 month)
  • inBeat Agency
    Senior Marketing Program Manager
    inBeat Agency
    Jun 2025 - Current (1 year 1 month)
  • Miro
    Senior Marketing Program Manager
    Miro
    May 2025 - Current (1 year 2 months)
  • inBeat Agency
    Influencer Marketing Team Lead
    inBeat Agency
    May 2025 - Current (1 year 2 months)
  • SPOTLIGHT
    Event Manager
    SPOTLIGHT
    Jan 2023 - Feb 2025 (2 years 2 months)
  • Semrush
    Brand Marketing Project Manager
    Semrush
    Nov 2022 - Feb 2025 (2 years 4 months)
    Projects&Campaigns: • Spotlight 2024; • Global Marketing Day 2023; • Earth Day with Semrush campaign; • Semrush's Product Newsletter with over a million TA; • Employee Advocacy Program at Semrush; • Webinars at Semrush; • DACH Educational Newsletter; • Data Studies at Semrush.
  • Verses
    Content Lead & Strategist
    Verses
    Mar 2022 - Jun 2022 (4 months)
    Content Audit Content creation and planning Content strategy SEO optimizations
  • Spytec GPS
    Content Strategist & Lead
    Spytec GPS
    Feb 2022 - Jul 2022 (6 months)
    Created a content strategy and content calendar Wrote and optimized (SEO) 15+ blogs Enhanced social media strategy Created content for the website & blog & social media
  • Kalungi
    Content Specialist & Marketing Strategist
    Kalungi
    Feb 2022 - Jul 2022 (6 months)
  • Kalungi
    Content Specialist & Strategist
    Kalungi
    Feb 2022 - Jul 2022 (6 months)
    • Created content strategies and calendars for various clients in B2B SaaS environment. • Created social media content plans&campaigns for the clients: Twitter, Facebook, LinkedIn, and Instagram. • Created content strategies and calendars for clients. • Created messaging and positioning guides, email campaigns, landing pages, blogs, testimonials, case studies, and ebooks for clients. • Created SEO content and optimized it to ensure it ranks in the top 10. • Used Hubspot for publishing content, monitoring results, and reporting. • Used Semrush&Google Analytics for content analytics, optimization and metrics. • Infused copies with SEO best practices, including keywords, headings, links, image alts etc. • Researched keywords relevant to market
  • SellerLogic GmbH
    Senior Marketing Manager
    SellerLogic GmbH
    Apr 2021 - Nov 2022 (1 year 8 months)
  • SellerLogic GmbH
    Senior Content Manager
    SellerLogic GmbH
    Apr 2021 - Nov 2022 (1 year 8 months)
    • Created content in English, Spanish, German, Ukrainian, and Russian. • Increased organic traffic to the site through strategic content planning. • Created content calendars. • Monitored content effectiveness using data to recommend further action. • Optimized outdated content using current SEO best practices. • Developed unique content to improve presence and brand awareness and stage it on WordPress. Use Yoast plugin for SEO. • Actively participated in content brainstorming sessions. • Continually brainstormed new and creative growth strategies. • Executed backlinks strategy and coordinated guest blog posts. • Edited and proofread copy. • Managed SEO content strategy, on-page efforts, and social media initiatives. • Generated invigoratin
  • Marfa Cabinets
    Head of Content & Customer Service
    Marfa Cabinets
    Feb 2020 - Mar 2021 (1 year 2 months)
    • Used Hubspot for Email and Social Media campaigns. • Created marketing workflows. • Defined content strategy. • Analyzed the performance of marketing campaigns. • Worked closely with and manager our customer support team. • Hired employees and organized onboarding.
  • Marfa Cabinets
    Head of Marketing & Project Management
    Marfa Cabinets
    Feb 2020 - Mar 2021 (1 year 2 months)
  • Marfa Cabinets
    Content Marketing Manager
    Marfa Cabinets
    May 2017 - Mar 2021 (3 years 11 months)
    • Created content calendars • Managed SEO blog • Hired photographers&video producers for marketing campaigns. • Defined Buyer Persona and target audience. • Created engaging content for the website, newsletters, landing pages. • Proofread and published content on WordPress. • Created visuals (social media content; presentations).
  • Roosevelt University
    Graduate Research Assistant
    Roosevelt University
    Jan 2017 - Jan 2018 (1 year 1 month)
    As a graduate assistant, I was helping students with different subjects such as finance, economics, and global marketing while working on the research. (Topic: Artificial Intelligence).
  • Marfa Cabinets
    Senior Marketing Manager
    Marfa Cabinets
    May 2016 - Mar 2021 (4 years 11 months)
  • Brand Lifts
    Marketing Director
    Brand Lifts
    Jan 2015 - Current (11 years 6 months)
Education verified_user 0% verified
  • Roosevelt University
    Master of Business Administration - MBA, Marketing
    Roosevelt University
    Jan 2017 - Dec 2019 (3 years)
  • V N Karazin Kharkiv National University
    Master's degree, Dispute Resolution
    V N Karazin Kharkiv National University
    Jan 2015 - Dec 2017 (3 years)
  • C
    Associate's degree, English Language and Literature, General
    Computer Systems Institute
    Jan 2013 - Dec 2013 (1 year)
  • K
    Bachelor's degree, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
    Kharkiv State Academy of Food Technology and Management
    Jan 2011 - Dec 2015 (5 years)
  • K
    Bachelor's degree, Law
    Kharkiv State Academy of Food Technology and Management
    Jan 2011 - Dec 2015 (5 years)
  • V N Karazin Kharkiv National University
    Bachelor's degree, Law
    V N Karazin Kharkiv National University
    Jan 2011 - Dec 2015 (5 years)
  • S
    Associate's degree, English Language and Literature, General
    Solex college
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