Olivia Huser

Manager, Organizational Change Management and Communications

Group 1001

Jul 2024 - Current (2 years 2 months)

As manager of organizational change management and communications, I direct IT-related OCM strategies and associated employee communications at a next-generation insurance collective that's comprised of leading brands such as Gainbridge, Delaware Life, Clear Spring Health, Clear Spring Property and Casualty Group and Clear Spring Life and Annuity Company. In my role, I advise senior IT leaders, including our CIO and CISO, on change management strategies and related communications for a multi-faceted technology transformation initiative aimed at modernizing our IT infrastructure, application portfolio, data environment and cybersecurity capabilities. I work closely with other partners throughout the business to drive a deeper understanding o

Senior Strategic Communications Advisor

Midcontinent Independent System Operator (MISO)

Jun 2023 - Aug 2024 (1 year 3 months)

As a communications leader, I develop, implement, monitor and optimize the communication strategy for various business units. This includes an enterprise data & analytics transformation and all HR-related efforts. In my role, I counsel senior leaders on effective communication strategies, tactics and materials that drive greater awareness of the “why” behind change. In addition to drafting communications in alignment with the Prosci ADKAR model, I work with business partners in transformation to drive a deeper understanding of change management—supporting stakeholder analyses, impact assessments, change readiness evaluations and the development of change agent networks.

Marketing Strategy Account Leader

Crowe

Sep 2021 - Apr 2023 (1 year 8 months)

As strategy account leader, I developed integrated marketing strategies for Crowe's $340M+ Audit business—targeting a wide range of audiences, industries and geographies. I also led marketing strategy for our innovative Crypto/Digital Assets business and served as strategic liaison for the Crowe Global network which is comprised of more than 200 member firms. In this role, I worked closely with senior leadership to develop and optimize marketing strategy to retain existing client engagements and drive new, cross-sell and upsell Audit business. Additionally, I collaborated with our National Office and other business partners to drive awareness of and preference for emerging Digital Assets/Cryptocurrency services. Together, with support from

Director of Communications

Sodexo

Oct 2020 - Sep 2021 (1 year)

As director, I led internal and external communications for the $5B Education business segment at a France-based food and facilities management company. In this role, I provided strategic communications counsel to senior leadership and management teams overseeing 1,000 schools and universities. Working alongside my marketing and sales colleagues, I optimized internal and external communications to improve efficiency, growth and profitability—growing our prospect pipeline through influential storytelling, thought leadership positioning and brand-building. Additionally, I increased employee engagement through effective internal communications and change management efforts.

S

Senior Director of Marketing

Aug 2019 - Jan 2020 (6 months)

As senior director of marketing, I oversaw all the traditional and digital marketing for this Indianapolis-based HR benefits and compensation advisory firm. While there, I led the development of external communications to increase client engagement and drive bottom-line growth. I also partnered with internal subject matter experts to develop industry-leading content to enhance the organization's thought-leadership position. I was regularly called upon to provide strategic guidance for new opportunities, as well as help manage marketing strategy, planning and tactical implementation for some of the firm's largest clients. My strategic leadership led to a better client experience and the development of innovative HR programming. While there,

Marketing & Communications Leader

Independent Consultant

Apr 2019 - Oct 2020 (1 year 7 months)

In my role as a consultant, I helped executives transform their internal and external communications efforts. Specifically, I guided senior leaders in optimizing their corporate communications and traditional/digital marketing to drive growth, revenue and profitability. I provided strategic counsel and implementation support for revenue-driving activities that aligned to business goals/KPIs and built substantial brand equity through cohesive messaging and compelling campaigns. I did this, in part, through improved strategic planning, persuasive storytelling and better use of CRM/marketing automation tools.

S

Senior Director

Nov 2016 - Apr 2019 (2 years 6 months)

As senior director for a firm focused on improving employee engagement, I developed strategy and other leadership and employee communications for Fortune 500 companies, small- and mid-sized businesses, and nonprofits. Most of our clients were C-suite executives in the healthcare, education, manufacturing, finance and tech industries who were seeking to enhance employee satisfaction and productivity to drive a better customer experience. This required a delicate mix of proven change management strategies, strong tactical implementation plans and carefully crafted communications. Together with the firm's owner, I used evidence-based organizational change management (OCM) methodologies—such as Kotter and Prosci—to help companies manage major b

Director of Marketing, Public Relations & Business Development

Riverview Health

Jan 2013 - Nov 2016 (3 years 11 months)

Before becoming a consultant with IronStrike, I directed an integrated communications platform for a 156-bed hospital and 25 physician practices across Hamilton and Tipton counties. In this role, I oversaw a team of three talented marketing professionals and an annual budget of $2.3M. While there, my most notable achievement was the successful rebranding of Riverview Health, Riverview Health Physicians and Riverview Health Foundation. Under my leadership, we drove statistically significant gains in brand awareness, preference and growth via a multi-channel marketing strategy that included TV, radio and print ads; outdoor boards; digital assets; social media content; and community outreach. In addition, I contributed to substantial new growt

Senior Service Line Marketer

Indiana University Health

Oct 2008 - Dec 2012 (4 years 3 months)

I had the distinct pleasure of working with one of most prestigious healthcare teams in Indianapolis during a time of massive transformation. As a senior service line marketer, I played an integral role in the rebranding efforts that led to the introduction of a new brand—Indiana University Health—in January 2011. In addition, I directed marketing and communications for a top 25 Neuroscience program in the nation and Indiana's only nationally ranked Orthopedics program. In my role as lead marketer for IU Health Neuroscience, I directed the annual strategic brand plan and budget of $250,000, as well as led a cross-functional team for the IU Health Neuroscience Center grand opening. A few of my key Neuroscience achievements include: • Increas

Public Relations & Marketing Consultant

Indiana University Health

Nov 2007 - Oct 2008 (1 year)

Prior to being promoted to senior service line marketer, I served as lead communications consultant for a wide range of sub-specialties including neuroscience, oncology, diabetes, radiology, IU Health LifeLine and CHV Capital. I researched, wrote and distributed press releases, media kits and media advisories, as well as pitched stories to the local and national media. In 2008, I secured a multi-million-dollar earned media placement on CNN's The Situation Room with Wolf Blitzer that featured the story of a 19-year-old college student who underwent the state's first awake craniotomy to remove a life-threatening brain tumor.

Copywriter

5MetaCom

Jan 2004 - Sep 2007 (3 years 9 months)

I leveraged my deep writing experience to develop targeted communications for technical and scientific clients, such as Roche and Elanco. I developed client briefs to guide the creative process, as well as wrote and edited copy for advertisements, brochures, newsletters, websites and direct mail pieces.

N

News Producer

May 2003 - Dec 2003 (8 months)

I managed the 10 pm weekend newscast, including story selection, order, format and writing. I supervised a staff of reporters, photographers, writers and editors.

H

Executive Administrator

Hofmeister Personal Jewelers

May 2002 - May 2003 (1 year 1 month)

I developed and maintained a public relations program for the prominent jeweler, as well as managed all radio, television, print and outdoor advertising design and placement. I also oversaw the co-op advertising in collaboration with key vendors such as Rolex.

Public Relations Account Executive

SMA Communications, LLC

Aug 2001 - Mar 2002 (8 months)

In this role, I provided strategic counsel to clients in the business, gaming, construction and healthcare industries. I researched, wrote and distributed press releases, media kits and media advisories, as well as planned media events. I started as a media buyer and was quickly promoted to an account executive, in part, because of my strong interpersonal and public relations skills. While there, I served as a primary PR consultant for the grand opening of the Palms Casino Resort.

News Producer

8 News NOW - KLAS CH. 8

Jun 1999 - Apr 2001 (1 year 11 months)

I managed the 11 pm weekend newscast, including story selection, order, format and writing. I supervised a staff of reporters, photographers, writers and editors. I also served as interim producer for the 4 pm newscast, as well as the primary fill-in producer for all evening shows.

News Producer

WANE 15

Jan 1999 - Jun 1999 (6 months)

I managed the noon weekday newscast, including story selection, order, format, writing and video editing. I also served as a primary fill-in producer for all shows.

About

Detail

Timeline

Résumé