Asael Urbano

𝗔𝗯𝗼𝘂𝘁 𝗺𝗲

I help enterprise companies and growth stage startups scale through product aligned SEO, international expansion, and AI search strategy.

With more than twelve years of experience across the United States and Latin America, I have led SEO and organic growth strategy for brands such as ADT, Nike, Nickelodeon, Nubank, Coursera, HBO Max, and 7-Eleven. My work sits at the intersection of SEO, product, and business. I treat organic visibility as infrastructure and build systems that support long term growth.

𝗛𝗼𝘄 𝗜 𝘁𝗵𝗶𝗻𝗸

At the core, I operate as a high compression pattern thinker with a strong integrator profile. I absorb complex inputs quickly, extract the signal, and turn that into clear systems, models, and execution paths. I excel at connecting domains that usually stay isolated and use that synthesis to align business, operations, product and SEO around outcomes.

𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻

• Enterprise, technical, and cross border SEO in international and multilingual environments
• Product led organic acquisition and structured content systems
• Scalable site migrations and semantic architecture
• AI search ready strategies for post AI SERP environments
• International market entry across United States and LATAM
• Full funnel organic strategy for EdTech, Fintech and health

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗿𝗮𝗻𝗴𝗲

I have operated as in house SEO Director, fractional executive, and strategic advisor. I have managed SEO budgets in the 300k to 1m USD range and led cross functional teams of 15 plus across product, marketing, and engineering. I drive revenue by aligning SEO with product development, technical roadmaps, and admissions focused business goals.

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝘄𝗼𝗿𝗸

I now serve as an SEO advisor for Autech and lead day to day SEO strategy and SEO operations for elev8; a 360 patient acquisition agency for behavioral health and addiction treatment centers. At elev8 I’m building and refining our SEO systems and methodology that support local and organic visibility, lead quality, admissions efficiency, and revenue growth. Additionally, I partner with leadership teams in fintech, SaaS, and behavioral health to create durable visibility across traditional search, AI discovery, and product led environments.

Bilingual, bicultural, and systems minded, I bring disciplined execution, clear thinking, and a founder mindset to everything I work on.

If you are building something meaningful and need a strategic partner, let us connect.