Thomas Eschemann
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Head of Engineering - Ad Network
Strasbourg, Grand Est, France
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Head of Engineering - Ad NetworkVoodooJan 2024 - Current (2 years 10 months)Built Voodoo’s Ad Network organization from scratch, now a 50-person team. Led the 25-person engineering group responsible for its systems and technical direction.
Defined architecture and roadmap for Voodoo’s Ad Network, powering monetization and UA across hundreds of mobile titles and billions of daily ad requests.
Built and structured the engineering organization, hiring across multiple disciplines and levels.- Engineering Manager - Ad NetworkVoodooJun 2022 - Jan 2024 (1 year 8 months)Recruited and managed engineers across backend, SDK, and platform domains.
Designed and implemented services for real time bidding, data collection, performance tracking, etc. - Senior Software Engineer - Monetization, AdTechVoodooDec 2020 - Jun 2022 (1 year 7 months)Developed a remote configuration and A/B testing platform that helped studios improve monetization performance.
Developed a UA cross-promotion tool leveraging unmonetizable internal inventory, generating hundreds of thousands of free installs. - Engineering Team Lead - Data PlatformAttraqtFeb 2020 - Dec 2020 (11 months)Designed and led the development of Attraqt's customer data platform, enabling large-scale product catalog synchronization and in-store and online activity tracking and reconciliation for top retailers (ASOS, Cdiscount, Fnac, etc.).
- Senior Full Stack Software EngineerAttraqtJun 2018 - Feb 2020 (1 year 9 months)
- Full Stack Software Engineer - AdTechOgury LtdNov 2016 - May 2018 (1 year 7 months)Designed and developed an MRAID v3 compliant, native to JavaScript, "bridge" enabling the smooth delivery of rich media ad formats to more than 400 million users.
Spearheaded the introduction of a component-based front-end architecture (React/Preact), a build pipeline (Babel, webpack), unit, end-to-end and visual regression tests (Jest, Puppeteer) and static type checking (Flow).
Refactored and maintained a large rich media MRAID ad formats codebase handling more than (at that time) five million impressions daily.
Led the development of a programmatic direct deal creation API (Node.js, GraphQL).
Developed an in-house ad campaign performance analytics tool featuring—amongst other things—an interact - Software EngineerAir LiquideSep 2015 - Oct 2016 (1 year 2 months)Led the development of a 360-degree customer view “cockpit” (PWA with React front-end and Node.js API) saving thousands of sales representative hours worth of prospecting preparation each week.
Developed a patient-facing mobile application (Ionic) designed to improve therapeutic compliance by connecting patients to their healthcare provider. - Software Engineering InternAir LiquideMar 2015 - Sep 2015 (7 months)Developed a mobile application WYSIWYG prototyping tool (Serverless back-end and React front-end) enabling non-technical users to prototype business applications (product catalogues, personnel directories, sales support tools, etc) and deploy them live to their devices.
- Software Engineering Internnoasic GmbHMay 2014 - Aug 2014 (4 months)Developed a C driver (headers, sources and test suites) code generation module integrated into an industrial grade HDL register file generator.
- Full-stack Web Developer InternAdeliomJun 2013 - Aug 2013 (3 months)
- Full-stack Web Developer InternAdeliomNov 2011 - Jan 2012 (3 months)
Education
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- Master of Science - MS, Software EngineeringUniversity of StrasbourgJan 2014 - Jan 2015 (1 year 1 month)
- Master of Science - MS, Computer ScienceENSIIEJan 2012 - Jan 2015 (3 years 1 month)
- Associate's degree, Computer ScienceIUT Robert SCHUMANJan 2010 - Jan 2012 (2 years 1 month)