Tyler Cumella

Senior Manager, Content Distribution & Authority

Toast

Dec 2025 - Current (9 months)

Senior Manager, Content Marketing

Toast

Nov 2022 - Dec 2025 (3 years 2 months)

Responsibilities: -Lead gated content strategy, overseeing development, execution, and promotion with internal teams and freelancers -Optimized overall gated content processes for scale, increasing publications by 300% (2021-2024) while improving efficiency and reducing costs -Lead prospect email strategy, encompassing nurture programs, newsletters, and targeted acquisition campaigns -Overhauled prospect email program, aligning cross-functional teams and streamlining workflows -Lead and develop high-performing team, coaching for improved performance and career growth -Utilize analytics to assess program performance, report to leadership, and shape roadmaps -Collaborate on funnel initiatives to enhance key metrics and conversion rates, whil

Content Marketing Manager

Toast

Jul 2020 - Nov 2022 (2 years 5 months)

Content Specialist

Toast

Jun 2019 - Jul 2020 (1 year 2 months)

Marketing Lead

SpottedRisk

Mar 2017 - Mar 2019 (2 years 1 month)

Responsibilities: -As the company’s first marketing hire, oversaw the creation, management and execution of the marketing strategy from the ground up across all channels, including organic, paid advertising, content marketing, email marketing and public relations -Crafted company taglines, headers and descriptions; provided market research, drove marketing strategy and developed messaging frameworks through three significant product shifts to quickly, consistently and effectively communicate value props -Wrote traffic-driving CEO contributor content with bylines for Adweek and Entrepreneur; developed stories and crafted content around proprietary data and research that were picked up by CNBC, Forbes, Variety and over ten other leading pre

Marketing Associate

Promoboxx

Feb 2016 - Mar 2017 (1 year 2 months)

Responsibilities: -Participated in the creation of marketing programs and materials that helped Sales create awareness and engage with prospects. -Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action and lead generation content. -Built and managed content calendar that attracted a qualified audience. -Wrote case studies, blog posts, email campaigns, website, and other promotional copy. -Built and managed lead nurturing programs through marketing automation software. -Managed the company's social media profiles and presence. -Event planning, coordination, and promotion for the company’s annual conference, Aligned (http://alignedcon.com/).

Marketing Assistant

Promoboxx

Aug 2015 - Jan 2016 (6 months)

Responsibilities: -Developed strategy for content to be published on company blog, social media channels, etc. -Assisted in the editorial management of the company blog. -Wrote blog posts using company voice and strategic focus. -Developed and wrote strategic copy for key accounts marketing plan touch points. -Offered video marketing expertise, as needed. -Wrote copy for unique landing pages according to marketing strategy. -Keyword research via Google AdWords' Keyword Planner. -Assisted in the management and maintenance of company social media channels. -Developed, created, and executed company email marketing campaigns. -Assisted in the execution of AdRoll campaigns. -Event planning, coordination, and promotion for annual company confere

Marketing Coordinator

Skillman Video Group LLC

Jan 2015 - Jan 2016 (1 year 1 month)

Skillman Video Group, LLC is a multi-service Boston video production company oriented around creating robust and innovative marketing content solutions. Responsibilities: -Developing strategy for content to be published on company website, blog, & microsite. -Developing & executing social media strategy for the company (Twitter, LinkedIn, etc.). -Maintaining various social media channels. -Writing blog posts using company voice and strategic focus. -Creating unique landing pages according to content strategy & SEO best practices. -Managing and distributing content across multiple social media networks. -Training interns in landing page and promotional content creation on WordPress. -Researching industry publications for upcoming trends an

Intern

Skillman Video Group LLC

Sep 2014 - Jan 2015 (5 months)

-Wrote and created content for the company’s website, blog, and microsite. -Co-produced several SEO marketing videos for the company.

Contributor/Site Member, BDCwire

Boston Globe Media

May 2014 - May 2015 (1 year 1 month)

-Wrote 2-3 pieces per week, including features, lists, interviews, critiques, etc. -Developed content for 4 original recurring features using various storytelling formats. -Collaborated with other staff writers and editors on upcoming group pieces. -Drafted and formatted content via WordPress. -Researched popular news topics in arts & entertainment.

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