Iván Hernández

O

Digital Marketing Manager

Omron Healthcare México - CHIAPAS, TABASCO & OAXACA

Jul 2019 - Jul 2021 (2 years 1 month)

Digital strategies applied on the web to improve the organic and paid performance of the brand, keyword definition accord to the digital tools, display & programmatic campaigns with remarketing or retargeting goals. Budget control to manage the spends of the area (Ads, suppliers, e commerce, others). First contact with suppliers to negotiate aspects for the business (Digital Agency, E commerce, Digital Partners). Digital strategies implementation to improve the brand awareness and some products on social media, e commerce and website. Design of strategies to improve the performance of the brand on social media (awareness), consideration to the reposition of the principal brand product categories. (share of market vs competidores directos) D

P

- Synergy & Brand New SME Customers

Pymes

Nov 2017 - Jul 2019 (1 year 9 months)

Follow up and reporting post event to better understand evolution of SME customers (increase of amount leasing, financial products of the bank). Responsible of the non financial offer of the bank to SME customers (Workshops and courses with ITESM)..

U

Coordinador de Proyectos

Universia Colombia, Red Iberoamericana de Universidades. Filial del Grupo Santander.

Jun 2016 - Nov 2017 (1 year 6 months)

Logistic help to launch offers in diferente venues of the country. Direct reporting with CRM about financial and online credits. Web manage for SME Santander website (Content and non financial offer). Email marketing design and send of newsletters according to the different data bases.

Marketing & Communication Assistant

Strategic Talent

Jan 2014 - Jun 2016 (2 years 6 months)

Market research from principal competitors to define the new products and pricing of the services. Benchmarkto better understand where the company is and how is the market behavior. Logistics and full incharge of the events of the company. Email marketing campings, social media and getting closer for customers to improve the network of the company and explore new markets.

Digital Marketing Coordinator

Immunotec

SEO & SEM applied strategies in order to improve the digital presence of the company in Google, improve the analytics of the website such as keywords, bounce rate, Sessions, Users, etc. Digital strategies to improve the position of the brand in Social Media (Facebook, Instagram, LinkedIn, Youtube), with organic and pain campaigns accord to different goals. Digital strategies to awareness the brand on social media with organic content, design of the whole media plan for the different platforms, improve the post according the results of the campaigns or the results settled for that month. Community Manager to give answers and responses to the users of the different platforms with presence in social media. Email marketing according to KPI to a

Iván Hernández

About

Detail

Timeline

Résumé