R

Rita Crook

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Founder & Principal Producer
Los Angeles, California, United States

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RΓ©sumΓ©

Jobs verified_user 0% verified
  • Rhodes Enterprises LLC
    Director of Communications and Operations
    Rhodes Enterprises LLC
    Aug 2025 - Mar 2026 (8 months)
    β–Ί Develop and implement organization-wide communications strategies that reinforce company values, clarify priorities, and drive engagement across stakeholders, partners, and clients. β–ΊBuild and manage core operational systems and processes, ensuring smooth administrative workflows, clear documentation, and consistent follow-through on key initiatives. β–ΊServe as a strategic advisor to leadership, maintaining continuous communication on critical issues, risks, and opportunities that impact both brand perception and operational performance. ​ Key responsibilities β–ΊOversee creation, editing, and distribution of company messaging, including announcements, newsletters, digital content, and stakeholder updates across email, social, and web platfo
  • Xsolla
    Global Experiential Marketing Event Manager, Americas
    Xsolla
    Sep 2024 - Jun 2026 (1 year 10 months)
    β–Ί Led the event strategy, logistics, and execution for Xsolla’s North American and select global events, ensuring seamless on-site experiences. β–Ί Managed sponsorship deliverables and partnerships at industry events, enhancing brand visibility and engagement. β–Ί Collaborated with internal marketing teams to develop comprehensive event-related campaigns, driving attendance and participation.
  • Black Professionals Network
    Experiential Partnerships & Sponsorships Director
    Black Professionals Network
    Jul 2022 - Dec 2023 (1 year 6 months)
    Passionate Experiential Partnerships Director driving change for Black professionals with a proven track record in building strategic alliances and fostering impactful collaborations. β–ΊResponsibilities include developing and executing comprehensive partnership strategy β–ΊIdentify and nurture relationships with organizations, businesses, and community leaders β–ΊEnhance member experiences, professional development, and career advancement opportunities β–ΊProactively engage in outreach and negotiation for mutually beneficial agreements β–Ί Monitor and evaluate partnership performance, provide insights and reports β–Ί Represent Black Professionals Network at industry events and conferences β–Ί Stay updated on policies, regulations, and diversity,
  • Los Angeles Auto Show AutoMobility LA
    Sr. Manager Sales and Events
    Los Angeles Auto Show AutoMobility LA
    May 2022 - Mar 2023 (11 months)
    Direct accountability for maximizing profitability of the LA Auto Show leveraging effective sales, event planning, experiential marketing, and management strategies to develop engaging, consumer-centric programs and solicit potential exhibitors/events for the global auto show held annually. Oversee event operations in partnership with clients on marketing/communications strategies, including creating unique sales deck content for new clients and managing existing client base. β–Ί Facilitate business development initiatives in the areas of exhibitor integration, account management, and budgeting, researching, and analytics. β–Ί Build/maintain key relationships with top business, government, and entertainment leaders and develop/deliver persuas
  • Grassdoor
    Head of Experiential & Field Marketing
    Grassdoor
    Feb 2021 - May 2022 (1 year 4 months)
    Oversaw/directed external engagement strategy for top cannabis delivery service in California. Success strategy included leading/mentoring high-performing teams in delivering immersive, integrated marketing campaigns to promote brand awareness and create personal connections with customers along the buying journey. Developed sponsorship strategy and packages designed to achieve program revenue targets. β–Ί Directed experiential/field marketing operations and developed 8–10 marketing events per quarter that appeal to customers on an emotional level to enhance the buying experience and drive sales, resulting in 10-15% increase in ROI for the company. β–Ί Leveraged $3M acquisition and retention budget through managing initiatives for designing/l
  • Havas Street
    City Manager (Field Marketing Manager)
    Havas Street
    Jan 2019 - Jan 2020 (1 year 1 month)
    Managed all marketing event phases and functions including planning, sourcing, recruiting, staffing, inventory, and reporting. Oversaw and conducted quality control through quality audits on event reports and images. Monitored team member performance through conducting regular KPI assessments to identify areas for growth and improvement while mentoring in-house employees. β–Ί Achieved consistent 100% sales performance success rates by nurturing/maintaining productive relationships with key sales and distributor contacts while realizing and surpassing sales objectives. β–Ί Elevated team comprehension of major talking points and optimized structured execution against defined marketing strategy and KPIs by leveraging leadership skills in supervi
  • Airo Brands
    Sales And Marketing Specialist
    Airo Brands
    Jan 2019 - Jan 2020 (1 year 1 month)
    β–Ί Established strong relationships in the Cannabis industry to promote brand awareness for AiroBrands vape pen. β–Ί Responsibilities included creating and running customer events, merchandising, territory expansion, and education of budtenders.
  • F
    Project Manager/Stage Manager/Event Producer
    First Option Entertainment and Film Works
    Jan 2018 - Jan 2020 (2 years 1 month)
    Oversaw strategic execution of projects and managed all operations from conception to completion while collaborating with customers to coordinate scheduling. Managed project creatives and liaised with Entertainment Theming, Operations, Production, and Theatrical Services. β–Ί Delivered top-notch support to Show Production Supervisor and maintained artistic integrity in conducting show operations, including managing rehearsal/performer scheduling, production timelines/schedules, production books, and product development. β–Ί Increased event attendance by 18% through monitoring and improving partner's potential business development/networking opportunities while managing logistics for offsites, space rental, catering, AV setup, and client trave
  • P
    Social Media & PR Coordinator
    Public Relations by Brandi Redick
    Jan 2017 - Feb 2021 (4 years 2 months)
    Served as a community manager propelling social presence penetration for all social media profiles, researching/evaluating new industry competitor developments, and connecting potential partnerships. Success strategy included facilitating high-level social engagement by employing effective social media engagement initiatives, content calendar/schedules, and amplifying social media channel development. β–Ί Increased customer base from 17 to 35 and attained loyal audience by managing media presence grounded on creative brand approaches. β–Ί Assisted manager and clients in monitoring performance by tracking social media KPIs for 35 clients and producing weekly progress reports. β–Ί Augmented brand image by directing innovative PR programs for ass
  • F
    Business Development Representative
    Fontem Ventures BV
    Jan 2017 - Jan 2020 (3 years 1 month)
    Developed and leveraged lucrative business opportunities through strategic account management, in-depth market research, and business evaluations while spearheading profitable sales pipeline and driving sales utilizing Salesforce and other CRM systems. β–Ί Facilitated 92% sell-in percentage for 288 accounts in the Greater Los Angeles Area by generating new customer/business leads through brand awareness and delivering/selling vape programs in cooperation with vape shop owners and managers. β–Ί Grew brand recognition by 15% for adult vapor and tobacco consumers with vape brand proposition and closing 50+ deals to drive revenue. β–Ί Enhanced new customer acquisition rates by training 150+ store clerks on vapor proposition, including determining
  • TEAM Enterprises
    Chains Event Manager for Los Angeles and Central Coast (BACARDI PORTFOLIO)
    TEAM Enterprises
    Jan 2017 - Jan 2018 (1 year 1 month)
  • Time Warner Cable
    Sales Executive
    Time Warner Cable
    Jan 2016 - Jan 2017 (1 year 1 month)
  • Mosaic North America
    Territory Manager - West Coast (Contracted Role)
    Mosaic North America
    Jan 2016 - Jan 2017 (1 year 1 month)
  • E
    Regional Staffing & Account Manager (Contracted Role)
    Elevate Staffing Inc
    Jan 2016 - Jan 2017 (1 year 1 month)
  • DIABOLO Beverages
    Field Marketing Team Lead
    DIABOLO Beverages
    Jan 2015 - Jan 2019 (4 years 1 month)
    β–Ί Coordinated with the Director in the management of event systems, creation, payroll, reporting, photos, auditing of store demos, and inventory. I also grew brand presence within target demographic by sourcing for events and creating concepts. β–Ί Flawlessly drove the success of events by overseeing all event components, including staffing, location permitting, vehicle acquisition, travel and accommodations, menu development, food deliveries, premiums and promo items, and budgeting. β–Ί Provided expert advice on optimal event format and elements and coordinated materials and collateral.
  • PNC
    Default Collector III
    PNC
    Jan 2012 - Jan 2014 (2 years 1 month)
  • MW Inc
    Project Manager/Regional Marketing Event Manager
    MW Inc
    Jan 2012 - Jan 2014 (2 years 1 month)
  • T
    Owner / Freelance Event Producer
    The RC Experience Agency
    Jun 2011 - Current (15 years 2 months)
    As a freelance individual, I have leveraged over a decade of senior-level experience to meticulously orchestrate and execute national marketing programs for a diverse clientele and industries including highly regulated sectors, exceeding 45 clients, with budgets reaching up to $5 million. β–Ί Developed and executed successful email marketing campaigns, including the creation and distribution of engaging newsletters, resulting in a 20% increase in open rates & 15% boost in click-through rates. β–Ί Specialized in crafting and implementing successful experiential campaigns, grand openings, brand awareness initiatives, and product placements to consistently exceed client expectations. β–Ί Proficient in navigating highly regulated industries such
  • T
    Founder & Principal Producer
    The RC Experience Agency
    Jun 2011 - Current (15 years 2 months)
    As a freelance individual, I have leveraged over a decade of senior-level experience to meticulously orchestrate and execute national marketing programs for a diverse clientele and industries including highly regulated sectors, exceeding 45 clients, with budgets reaching up to $5 million. β–Ί Developed and executed successful email marketing campaigns, including the creation and distribution of engaging newsletters, resulting in a 20% increase in open rates & 15% boost in click-through rates. β–Ί Specialized in crafting and implementing successful experiential campaigns, grand openings, brand awareness initiatives, and product placements to consistently exceed client expectations. β–Ί Proficient in navigating highly regulated industries such
  • T
    Experiential Event Producer / Field Marketing Manager / Business Development / Email Marketing
    The RC Experience Agency
    Jun 2011 - Current (15 years 2 months)
    As a freelance individual, I have leveraged over a decade of senior-level experience to meticulously orchestrate and execute national marketing programs for a diverse clientele and industries including highly regulated sectors, exceeding 45 clients, with budgets reaching up to $5 million. β–Ί Developed and executed successful email marketing campaigns, including the creation and distribution of engaging newsletters, resulting in a 20% increase in open rates & 15% boost in click-through rates. β–Ί Specialized in crafting and implementing successful experiential campaigns, grand openings, brand awareness initiatives, and product placements to consistently exceed client expectations. β–Ί Proficient in navigating highly regulated industries such
  • Body Central
    Assistant Store Manager
    Body Central
    Jan 2011 - Jan 2012 (1 year 1 month)
  • Verizon Wireless
    Senior Retail Sales Consultant and Small Business Specialist
    Verizon Wireless
    Jan 2006 - Jan 2011 (5 years 1 month)
Education verified_user 0% verified
  • The University of Akron
    Bachelor of Science (B.S, Political Science and Government
    The University of Akron
Projects (professional or personal) verified_user 0% verified
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