Tara Heath

Chief Operating Officer

Simply Wall St

Sep 2024 - Current (1 year 11 months)

Helping scale an ever-evolving investing platform by bringing structure, clarity, and momentum to all things ops. I work across the entire business—from growth to finance—helping the team focus on what matters most and execute with intent. Lead day-to-day operations across marketing, customer support, people, finance, and business ops. Help the business prioritise by turning strategy into clear, actionable plans and focused execution. Partner closely with the CEO to shape company direction, hiring plans, and commercial model. Bring rigour to how we run—from board reporting to OKRs and decision-making. Support a growing team with the tools, clarity, and culture they need to thrive.

Chief Operating Officer

Healthengine

Oct 2021 - Jul 2024 (2 years 10 months)

Coordination of the operating functions within the business (Sales, Marketing, Customer, Growth, Product and Engineering). Responsible for translating our strategy into an operational plan and aligning the team to achieve business goals.

Chief Customer Officer

Healthengine

Jul 2020 - Oct 2021 (1 year 4 months)

Responsible for the development of strategy and direct management of all customer functions including marketing, growth, sales, customer success and customer support on both sides of the marketplace (supply/practice customers and demand/patient customers).

Head of Growth and Marketing

Healthengine

Aug 2017 - Jul 2020 (3 years)

Responsible for leading B2C marketing initiatives, and growing marketplace revenue. My role involves owning aggressive growth goals, setting the strategy, hiring, mentoring, and managing a high performing cross-functional team (marketers, engineers, product, data analysts/scientists, UI/UX). Responsible for the ambitious goal of HealthEngine to be used by the majority of Australian's and to be the leading brand when people consider seeking primary health care. This involves leading the strategy for all aspects of the customer funnel; brand awareness, activation, retention, revenue, and referral.

Growth Marketing Manager

Healthengine

Jul 2016 - Aug 2017 (1 year 2 months)

The growth team is a versatile, focused, and data driven group within HealthEngine that works on user acquisition, engagement, and retention. The primary focus is to grow the product from hundreds of thousands to millions of users. I lead a team with a mix of skills including engineering, design, data scientists, product, and marketing. We work in quick iterative experiment cycles aimed at accelerating growth and learning about our customer, product, and channels.

Marketing Manager

Healthengine

Jan 2015 - Jul 2016 (1 year 7 months)

Primary focus of the role was to build the supply side of our business with lead generation and support for our sales team. Target market includes health practices (gp, dental, allied and specialists). Leading a team of four marketing professionals I was responsible for both the development and implementation of the marketing plan and activity schedule. Role included: eDM strategy, social media strategy, online advertising, above the line advertising, public relations strategy, brand manual and style guide, market research, event management, oversee design and production management, landing page design and optimisation, budget and people management.

National Marketing and Brand Manager

ENJO Australia

Jun 2013 - Dec 2014 (1 year 7 months)

ENJO is a retail business that sells environmentally friendly cleaning products. My role included the management of both the direct sales and eCommerce channels. Leading a team of nine, including marketing, design, public relations, event management, digital marketing, UI/UX and front-end development. My primary responsibilities included: campaign calendar, product development, eDM strategy, CRM management, social media strategy, online advertising, UI/UX, eCommerce optimisation, SEO/SEM strategy, above the line advertising, public relations strategy, brand manual and style guide, market research, event management, oversee design and production management, budget and people management.

Senior Marketing Executive

ENJO Pty Ltd

Nov 2010 - Jun 2013 (2 years 8 months)

A senior team member and second in charge to the National Marketing and Brand Manager. My role as a Senior Marketing Executive primary focussed on brand and campaign management across both traditional and digital marketing channels. My primary responsibilities included: development of advertising (print, radio, TVC’s, PPC, social), print production management, campaign development/management, campaign reporting, copy-writing, new product development, website projects including a new intranet and e-Commerce site, eDM design and delivery.

Organisational Development and Learning Manager- WA

Creative Activation

Apr 2009 - Nov 2010 (1 year 8 months)

Recognised for my leadership skills and cultural contribution I was offered a role within the people team at Creative Activation. This coincided with a move back to Perth (my home) from Melbourne. The business was keen to keep me and created a role that offered me a change in direction and challenge. The primary focus of the role was to recruit talented individuals to join the team and support existing team members. My primary responsibilities included; recruitment, development and learning, employee relations, change management/organisational development, employee lifecycle reporting, remuneration reviews, occupational health and safety and office management.

National Program Manager

Creative Activation

Aug 2007 - Apr 2009 (1 year 9 months)

Soon after joining Creative Activation in Perth I was offered a role in Melbourne to manage national field marketing programs. My client’s consisted of blue-chip national retail clients whose goal was to activate and grow their customer base. I worked with clients to create, execute and measure their activation programs. A strong part of my role was the management of the internal operations team located Australia wide who were directly responsible for the execution of the programs at store level. Key responsibilities included; field marketing program management, proposal development and presentation, data analysis and reporting, financial management, people management.

Field Marketing Account Manager

Creative Activation

Oct 2006 - Aug 2007 (11 months)

I managed the execution of field marketing programs in the state of WA. This included brand activation programs, retail education programs, and mystery shopping and auditing programs as directed by the national head office. The role involved managing a casual field team (up to 15 team members) and financial/budget management.

Sessional Academic

Curtin University

Feb 2004 - Sep 2006 (2 years 8 months)

Whilst completing my Masters by Research I was offered the position of Sessional Academic. My role included presenting lectures (up to 500 students), preparing tutorial content and executing the session plan and assisting with research requirements as directed by the Associate Professor within the School of Marketing.

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