Benjamin McBrayer
Benjamin McBrayer
About
Detail
Head of Blog Content
Barcelona, Catalonia, Spain
Hi! I am an experienced content marketing specialist with demonstrated success in creating content from start to finish, including conducting keyword research, performing competitor benchmarking, and developing customer messaging based on buyer personas in collaboration with product marketing and sales teams. I am proficient with tools such as Semrush, Google Analytics, and WordPress, as well as other SEO and content management tools. Additionally, I possess basic knowledge of HTML and a strong understanding of HubSpot.
The types of content I have worked on range from educational blog articles designed to generate organic traffic to thought leadership pieces created with input from the CEO and other subject matter experts. I have also developed customer success stories, email marketing messaging, and landing page copy optimized to convert visitors into high-quality leads.
One of my proudest achievements was growing the organic traffic of the HR software company Factorial from 75K to 800K monthly visits. I achieved this by leveraging my research and writing skills to develop a content strategy that helped place the brand in the top 3 Google search results, established Factorial as an industry leader, and ultimately generated significant business growth and increased revenue.
The types of content I have worked on range from educational blog articles designed to generate organic traffic to thought leadership pieces created with input from the CEO and other subject matter experts. I have also developed customer success stories, email marketing messaging, and landing page copy optimized to convert visitors into high-quality leads.
One of my proudest achievements was growing the organic traffic of the HR software company Factorial from 75K to 800K monthly visits. I achieved this by leveraging my research and writing skills to develop a content strategy that helped place the brand in the top 3 Google search results, established Factorial as an industry leader, and ultimately generated significant business growth and increased revenue.
