Right Hook Digital is an eCommerce growth & performance marketing agency that helps DTC brands scale sustainably and profitably.
Our leading core value is our guiding light: Focus on our clients' success... and everything else will follow.
It's this guiding core value that's led us to be listed on the Australian Financial Review as one of Australia's Fastest-Growing Companies.
As co-founder & CEO, my focus is on leading my remote team of 70+ and placing them in the best position for success.
My core leadership principles are inspired by many -- including Jim Collins, Simon Sinek, Liz Wiseman, Chris Voss, Barbara Oakley, Daniel Kahneman & Joseph Campbell.
We're at an exciting stage of growth -- if you're looking to join a team of A-Play
Founder
Video D Media
Aug 2015 - Jul 2017(2 years)
Video D Media is a young and dynamic video-first content marketing shop that focusses on helping brands tell compelling stories. We help brands and companies big and small create innovative, engaging and effective end-to-end content marketing strategies that reach their target audiences and actualize customer action.
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Founder
Hirehive
Dec 2013 - Jun 2016(2 years 7 months)
Hirehive - a marketplace for filmmakers and their equipment was my first tech venture (which has since closed its doors).
This experience provided a ton of learnings as a first-time founder.
More importantly, it provided an amazing platform to meet and foster relationships with amazing individuals in tech, film and business - both here in Australia, as well as in the States.
The opportunity to pitch and jam with Guy Kawasaki and Bill Reichert in Mountain View, jam with team members from Airbnb, and fostering a relationship with the team at JosephMark were definitely some of the few highlights amongst many others.
It was also during this time that I got to hone my business and marketing craft, immersing myself in:
- Capital raising
- Agil
Camera Prep Technicial / Sales Representative
Lemac
Aug 2010 - Nov 2013(3 years 4 months)
Motion picture camera sales and after-sales service to educational institutions, production companies, videographers.
Camera Rentals prep and troubleshooting.
Camera workshops for Griffith University students and various clients.
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Personal Assistant to Tony Danza
The Contender Season
Apr 2008 - May 2008(2 months)
All 'round Personal Assistant for actor, Tony Danza.
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Trainer / Instructor
Storm MuayThai
Jan 2007 - Oct 2008(1 year 10 months)
Conducted group classes, personal training, fight demonstrations, Amateur Muaythai Association Singapore (AMAS) Instructor Training. Accredited AMAS Fight Referee & Instructor.
Fight event coordination, including reality TV series, The Contender: Asia.
Emergency Response Specialist
Singapore Civil Defence Force
Dec 2003 - Apr 2006(2 years 5 months)
Firefighting and Emergency Response Instructor for ERS trainees.
Education
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Bachelor of Screen Media, Cinematography and Film/Video Production