Deepti Kulkarni

Deepti Kulkarni is an entrepreneur with a deep-seated passion for retail, branding, and skincare science. Growing up in a family immersed in retail, she developed an innate understanding of consumer behavior and the art of curating products that truly serve people’s needs.

Her career began at L’Oréal, where she contributed to market research and product launches, sharpening her expertise in brand strategy and consumer insights. Her entrepreneurial drive led her to play a key role in developing OPAL, now a leading clock brand. Yet, it was her personal struggle with postnatal skin concerns that sparked a profound shift—one that set her on a path to mastering skincare formulation.

Believing in the power of authentic knowledge, Deepti has pursued rigorous education at every stage to gain the right information from the right sources. She holds a Diploma in Organic Skincare Formulations from Formula Botanica and has completed an Advanced Course in Cosmetic Skincare Ingredients from Concepts Institute of Advanced Esthetics. She continues to upskill, ensuring she stays at the forefront of skincare science.

Kass was not born as a commercial venture but as a personal mission. Deepti started formulating skincare at home, experimenting with ingredients to create effective solutions for her own skin concerns. Encouraged by the results—and the growing demand from family and friends—she decided to take it further. This journey led to Kass, a luxury skincare brand blending the very Indian philosophy of root-cause healing with advanced bioactives from top labs globally. Deepti’s philosophy is simple—𝐓𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐒𝐤𝐢𝐧𝐜𝐚𝐫𝐞, 𝐋𝐢𝐤𝐞 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐄𝐥𝐬𝐞 𝐢𝐧 𝐋𝐢𝐟𝐞 - is 𝐁𝐚𝐥𝐚𝐧𝐜𝐞.

With a commitment to balanced treatments and scientific integrity, she is redefining skincare by offering formulations that don’t suppress, but treat.