Alejandro Perez Castro

Digital Marketer

Meridian University

Feb 2026 - Current (6 months)

A

Performance Expert

Ahorraria

Jun 2024 - Apr 2025 (11 months)

- Marketing Lead: Led the marketing department, overseeing the design and community management teams. - Strategic Planner: Defined short- and mid-term goals, deadlines, and tasks for the marketing team. - Ads & Tracking Implementation Specialist: Set up and managed advertising and tracking platforms including Google Ads, Meta Ads, TikTok Ads, and their respective pixels. - Analytics Platform Manager: Implemented and maintained tools such as Google Tag Manager, Google Analytics, and Microsoft Clarity for performance tracking. - Email Marketing Manager: Oversaw the setup and management of ActiveCampaign for email automation, campaigns and segmentation. - Performance Ads Specialist: Developed and managed paid media campaigns focused on per

Paid Media Specialist

Samishop

Feb 2023 - May 2024 (1 year 4 months)

- Performance Marketing Specialist: Implemented conversion-focused ad campaigns across channels like Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. - Paid Media Analyst: Managed and optimized paid campaigns by monitoring CPM, CPC, CPL, Leads, Conversion Rate, PPC, among others. - Analytics & Tracking Specialist: Set up events, goals, funnels, and audiences in Google Analytics and platforms like Hubspot. - Performance Reporting Analyst: Developed reporting dashboards in Looker Studio to visualize key channel performance metrics. - A/B Testing & Optimization Leader: Executed A/B and Split Testing across platforms to improve campaign effectiveness. - Pixel & Tracking Tools Implementer: Installed and managed behavioral trackers

D

Data Intelligence Lead

Aug 2022 - Nov 2022 (4 months)

- Communications Data Analyst: Developed communication performance analyses, focusing on key indicators such as sentiment, reach, and interactions. - Social Listening & Data Mining Specialist: Led the research, development, and reporting of insights through data mining and social listening techniques using tools like Quantico and Brandwatch. - Database Manager: Designed, built, and maintained structured databases for data tracking and analysis. - Stakeholder & KOL Analyst: Conducted monitoring and reporting on relevant stakeholders and key opinion leaders. - Trend & Predictive Data Analyst: Analyzed and interpreted trends, correlations, and predictive data to inform strategic decisions. - Crisis Management Developer: Created the

E-Commerce External Consultant

Pardos Chicken

Jun 2022 - May 2024 (2 years)

- Digital Marketing Strategist: Designed and managed digital marketing and commercial strategies focused on performance and sales growth. - Campaign Supervisor: Oversaw digital advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads, aligned with objectives such as Sales, Leads, and Traffic. - E-commerce KPI Analyst: Monitored and developed key e-commerce indicators such as Conversion Rate (CR), Lifetime Value (LTV), and Churn Rate. - Commercial KPI Analyst: Analyzed and optimized commercial performance metrics including CPA, Average Order Value (AOV), and Purchase Frequency. - Ads Performance Analyst: Tracked and enhanced advertising KPIs such as ROAS, Click-Through Rate (CTR), and Revenue per Click (RPC). - Email Marke

Individual Assets Product Manager

FINANCIERA CONFIANZA S.A.A

Jun 2022 - Aug 2022 (3 months)

- Tribe Lead for Product Development: Led cross-areas tribes in the design and development of business assets. - Performance Optimization Strategist: Improved product performance by enhancing features, internal processes, systems, policies, and forming external partnerships. - Market Performance Analyst: Monitored performance metrics within the microfinance market and internal business units. - Training Contributor: Participated in training sessions for the asset distribution network to ensure alignment and consistency. - KPI Developer: Proposed and defined success metrics to evaluate product performance effectively. - Commercial Data Analyst: Analyzed recurring commercial reports and tracked KPIs like AOV, purchase frequency, and customer

Growth Hacker

Pardos Chicken

Apr 2021 - Jun 2022 (1 year 3 months)

- E-commerce Lead: Directed the annual strategic e-commerce plan, with a strong focus on data analysis and performance optimization. - Digital Campaign Manager: Planned, implemented, and optimized campaigns on Google Ads and Meta Ads (Facebook & Instagram), using A/B testing and other techniques to meet objectives such as Sales, Leads, and Traffic. - Data Reporting Analyst: Analyzed and presented results using tools such as Power BI, Google Analytics, Google Tag Manager, and Amplitude. - Digital Infrastructure Developer: Set up and configured the digital analytics environment almost from scratch, integrating Google Tag Manager, Google Analytics, and Facebook Pixel. - Inbound & Outbound Strategy Planner: Designed and implemented mark

D

Digital Marketing Lead

Deep Magnet

Mar 2020 - Apr 2021 (1 year 2 months)

- Social Media Ads Manager: Managed performance-driven ad campaigns on Meta Ads, Google Ads, Waze Ads, and TikTok Ads, focused on sales and ROI optimization. - Growth Hacking Strategist: Planned and implemented growth hacking strategies to optimize ads, processes, and key conversion points. - Lead Generation & Conversion Campaign Manager: Led lead generation and conversion campaigns, including planning, design supervision, and performance analysis. - Landing Page Designer & Developer: Designed and programmed multiple sales-oriented landing pages to boost conversions. - SEO & SEM Specialist: Executed SEO and SEM campaigns aimed at increasing qualified traffic and sales. - Email Marketing Specialist: Implemented and analyzed campa

C

Content Creator

Feb 2020 - Aug 2023 (3 years 7 months)

Producer, Host & PR for Metacracks (Feb 2021 – Aug 2023): Led production, hosting, and public relations for the content project Metacracks, distributed across platforms like TikTok, YouTube, and Instagram. Also collaborated on other audiovisual and digital media projects: Audiovisual Projects: ► Los Sevillanos (Feb 2020 - Mar 2021) (http://bit.ly/3t4BLmd) ► Deep Magnet (Mar 2021 - Aug 2021) (http://bit.ly/3l3gzue) Podcast: ► Bajo La Influencia (Jul 2020 - Mar 2021) (http://spoti.fi/3ckrkUK) Streams & Esports Commentary: ► Sevillanos Gaming (Aug 2020 - Mar 2021 ) (http://bit.ly/3cjR8Az) Show less

Z

Marketing Manager

Zafiro Lab

Feb 2018 - Mar 2020 (2 years 2 months)

- Strategic Marketing Lead: Led the strategic marketing plans for multiple brands across sectors such as finance, education, and food. - Digital Ads Specialist: Developed ad campaigns for Google Ads and Facebook Ads, acting as supervisor, planner, and performance analyst. - Social Media Analytics Manager: Managed digital performance analysis and presented executive reports on social media results. - B2B PR Coordinator: Executed B2B public relations strategies to help expand brand reach and recognition. - Graphic Design Supervisor (Digital & Offline): Oversaw the visual design process for both digital and offline materials, ensuring consistency across platforms. Worked in these roles for brands such as Mi Tercer Lugar, Clínicas ODAM, EFE

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Marketing assistant

EFEL Club

Jul 2017 - Mar 2018 (9 months)

- Digital Campaigns Manager: Led digital ad campaigns focused on lead generation and performance tracking. - Digital Analyst: Monitored key metrics such as sales, revenue, ROI, and other performance indicators. - Landing Page Designer: Designed multiple sales-focused landing pages optimized for conversion. - Social Media & Web Graphic Designer: Created visual content for social media and web platforms, maintaining brand consistency. - Event Producer Assistant: Supported the production of promotional events, handling logistics and coordination tasks. Show less

I

Internal communications intern

Apr 2017 - Jul 2017 (4 months)

- Social Media Graphic Designer: Created visual content for social media platforms, ensuring brand consistency and audience engagement. - Internal Communications Lead: Managed internal communication efforts to keep teams informed and aligned. - Institutional Photographer: Took and edited photos for campaigns and official communications. - Internal Newsletter Creator: Developed the internal newsletter as both writer and designer, handling content creation and layout.

D

Direction assistant

May 2016 - Oct 2016 (6 months)

- Communications and Ad Campaigns Manager: Managed communication strategies and ad campaigns to improve brand presence and connect with customers. - Brand Developer for Tuna: Helped create and launch the Tuna brand, working on its concept, image, and positioning. - Sales Assistant: Supported the sales team, helped customers, and contributed to reaching sales goals. - Logistics Manager: Managed logistics tasks like inventory, deliveries, and supplier coordination to keep operations running smoothly. Show less

Alejandro Perez Castro

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