Johan Sebastián García Medina

W

UA Manager & CRO/Data Analytics

WB Games San Diego

Dec 2021 - Jan 2023 (1 year 2 months)

-UA acquisition Lead with a strong focus on data analysis and reporting -Spearheaded multiple game launches and served as the acquisition lead, where I Developed and executed comprehensive user acquisition strategies and campaigns to drive customer growth *Provided critical insights to the acquisition team for YouTube, Facebook, and TikTok and marketing operations

T

Head Acquisition & Performance

Townsquare Media

Aug 2021 - Current (4 years 11 months)

Data Analysis for Conversion Optimization. Overseeing Marketing Ops and Acquisition on: Paid Search, Paid Social, SEO, Email and Affiliate

M

Director of User Acquisition

MenoLabs Solutions for Menopause Midlife

Mar 2021 - Dec 2022 (1 year 10 months)

-Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth on paid media and organic channels. -Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization. -Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts

Operations Manager Latam

Facebook

Feb 2021 - Jan 2022 (1 year)

Data Operations & Marketing Growth

W

Head of Paid Growth

Willing Inc

Apr 2018 - Dec 2018 (9 months)

Develop high performance, data driven initiates to execute, optimize, automate and scale paid customer acquisition efforts. Define, launch and measure tests to improve performance of KPI’s (CAC, ARPU, LTV) across channels and product. Work with product managers to decrease churn based on Heap experiments data. Oversee creatives & landing page tests for Conversion Optimization.

Growth Hacker & Product Marketing Consultant

Datagran

Jan 2017 - Apr 2018 (1 year 4 months)

Develop and implement marketing, product & support strategies to launch Datagran's AI products into the US and other major markets. While working with product stakeholders to enhance functionality and interface. Establish Marketing Stack and integrations across departments, product, and marketing channels.

m

Head Of Performance & Product Marketing

miWIFIco

Oct 2016 - Oct 2017 (1 year 1 month)

Develop SaaS products in the Wi-Fi marketing/advertising space. Develop. implement and optimize online marketing campaigns integrating marketing automation (email – SMS - Chatbots) for user acquisition, retention and loyalty for SMB. Work with Creative, development & Business intelligence teams to define product requirements, needs and specifications for websites, Landing Pages, tagging, UX, CRO, Ad Units, Advertising & integrations

O

Growth Hacker / Performance Manager

OpenEnglish

Aug 2015 - Jul 2016 (1 year)

Develop and execute strategies designed to meet performance goals and branding opportunities in different digital channels while overseeing implementation and optimization to maximize growth and expansion opportunities within Latam, Turkey & Russia. Lead, manage and mentor a team of digital analyst overseeing Paid Search (google-Bing) and Paid Social (Facebook Ads, Twiter Ads, LinkedIn ads, Instagram ads) Work with Creative, web development & Business intelligence teams to define company requirements, needs and specifications for website and Landing Page, tagging, UX & Conversion optimization best practices.

Interaction PPC Manager

GroupM

Aug 2014 - Aug 2015 (1 year 1 month)

Lead a senior team of SEM specialists overseeing development and optimization of paid search campaigns for Colgate, PlayStation, Chanel, Marriott Hotels, Energizer Holdings, Tiffany & Co. and more. leveraging Latam search demand for branding and performance. Build, nurture, and test internal initiatives within paid search, designed to keep the team continually on the cutting edge of direct response marketing technologies and tactics. Develop and execute strategies designed to meet performance goals and branding opportunities in different digital channels. Accountable for achieving these targets.

BI & Digital Media Consultant

ClearOne Advantage

Dec 2013 - Apr 2014 (5 months)

- Develop and implement Business Intelligence & Digital Media strategy to maximize qualified lead acquisition from affiliate, adwords, bing, Facebook, retargetting, contextual, ppv and email. - Create Business intelligence dashboards to track KPI's on different dimensions. - Landing page A/B testing & analytics administration - Budget direction w/ full P&L reporting to upper management - Effectively forecast budgets & effects on lead volume for operations planning - Social Media (Strategy - Community & Reputation Management)

T

Digital Media Manager

TBC.wtf

Jul 2013 - Dec 2013 (6 months)

-Manage and mentor Digital Analysts to drive new customer acquisition and develop client strategy to maximize user engagement, lead acquisition and conversion rates. -Lead account executions, implementation and optimization to maximize growth and expansion opportunities within paid portfolios -Build and maintain senior-level client relationships to position the agency as a trusted business partner, adviser and search expert -Provides key contributions to all potential, new and existing portfolio client efforts and SEO and SEM initiatives -Oversee the development and definition of analytics and KPIs to improve client goals, bid management optimization, campaign effectiveness and keyword efficiency -Work with production and development teams

E-Marketing/SEO/PPC Analyst

NFM Lending

Jun 2012 - Jun 2013 (1 year 1 month)

-Technical and marketing lead for E-commerce department -Develop and manage website portfolio for SEO and reputation management. -Lead digital strategy and implementation for branding, social media and lead generation.

A

Intelligence Analyst

Army National Guard MD

Aug 2009 - Mar 2012 (2 years 8 months)

R

System Administrator - Webmaster

RPG Digital

Apr 2009 - Oct 2011 (2 years 7 months)

Maintain firewalls, routers, VPN, anti-virus software, broadband and telecom connections Maintain and coordinate repair of user workstations, monitors, UPS's and laptops Maintain all servers, including file, application, database, email, web, and FTP servers Set up and maintain print queues & drivers on servers and workstations Expand corporate and sales websites to support and grow ecommerce revenue Configure and support customers print accounting and cost recovery systems

Corpsman

US Navy

Jul 2004 - Aug 2007 (3 years 2 months)

Battlefield Medic

Johan Sebastián García Medina

About

Detail

Timeline

Résumé