Tristan Wilhelmsen
Tristan Wilhelmsen
About
Detail
Founder @ Forge | I help businesses in hospitality generate predictable corporate bookings.
Calgary, Alberta, Canada
Helping hotels, resorts, venues, and restaurants generate consistent corporate bookings and B2B revenue without relying on OTAs, referrals, or seasonal demand swings.
I work with Directors of Sales and Marketing, Directors of Events, GMs, owners, and operators across hospitality who are tired of unpredictable pipelines and empty dates that should already be filled.
Most of the businesses we speak to aren’t short on demand. They’re short on systems.
Leads come in, but:
- No structured outbound to fill gaps in the calendar
- Corporate prospects never get contacted
- Private dining and event opportunities get missed
- Follow-up breaks after the first reply
- Sales teams are stuck reacting instead of driving revenue
That’s where we come in.
At Forge, we build and manage outbound systems designed specifically for hospitality.
Cold email + LinkedIn outreach that reflects how hospitality buyers actually book. Whether that’s corporate events, private dining, group bookings, or partnerships.
We handle:
- Targeting event planners, executive assistants, corporate teams, and decision-makers
- Writing personalized messaging based on your property, concept, and offer
- Managing outreach, replies, and follow-ups so no opportunity gets missed
- Feeding engaged leads directly into your pipeline
Typical outcomes:
- 20 - 40 engaged leads per month
- More direct corporate bookings and private event inquiries
- Less reliance on third-party platforms
- A pipeline your team can actually work with
This isn’t about blasting thousands of emails.
It’s about building a predictable B2B revenue channel for your hospitality business.
If you run a hotel, resort, venue, or restaurant that wants more corporate bookings, private events, or group business, this is usually the missing piece.
DM me "Leads" and let's talk!