Kushan Patel
Kushan Patel
About
Detail
Vice President of Product Management
San Francisco, California, United States
I build products at the intersection of data, machine learning, and B2B revenue platforms. For 15 years I've worked on the question of how to turn proprietary data into durable product moats — across identity, attribution, marketing automation, sales planning, and incentive compensation.
I spent seven years at NextRoll, moving from Director to Sr Director to VP across AdRoll, RollWorks, and the Core data platform. At RollWorks, I built the intent data and site-visitor reveal capabilities that took the product from Forrester Challenger to Wave Leader, and later led product strategy as VP through a dual GTM motion balancing account-based advertising and ABM. At Core, I led 12 PMs through identity resolution, CDP, attribution, real-time bidding, and the multi-year cookie deprecation transition. Most recently I was VP Product at CaptivateIQ, where I led the team through the platform expansion that took the company from Forrester Strong Contender to Wave Leader and owned pricing and packaging across the product line. Earlier, I incubated new products at Intapp, reporting to the CTO and Founder, including one of the company's first cloud products.
Across my career, the work has compounded around a few themes: proprietary data as moat, identity and privacy infrastructure, applied ML for B2B, and the pricing and packaging discipline that turns features into businesses. Backed along the way by Sequoia, Accel, IVP, Foundation Capital, and ICONIQ Growth.
I spent seven years at NextRoll, moving from Director to Sr Director to VP across AdRoll, RollWorks, and the Core data platform. At RollWorks, I built the intent data and site-visitor reveal capabilities that took the product from Forrester Challenger to Wave Leader, and later led product strategy as VP through a dual GTM motion balancing account-based advertising and ABM. At Core, I led 12 PMs through identity resolution, CDP, attribution, real-time bidding, and the multi-year cookie deprecation transition. Most recently I was VP Product at CaptivateIQ, where I led the team through the platform expansion that took the company from Forrester Strong Contender to Wave Leader and owned pricing and packaging across the product line. Earlier, I incubated new products at Intapp, reporting to the CTO and Founder, including one of the company's first cloud products.
Across my career, the work has compounded around a few themes: proprietary data as moat, identity and privacy infrastructure, applied ML for B2B, and the pricing and packaging discipline that turns features into businesses. Backed along the way by Sequoia, Accel, IVP, Foundation Capital, and ICONIQ Growth.
