Responsible for global demand generation programs to increase brand awareness and drive pipeline.
Marketing Programs Manager
Anaplan
Jul 2017 - May 2018(11 months)
Marketing Manager
ZL Technologies
Jan 2016 - Jul 2017(1 year 7 months)
- Develop go to market strategy for new products - Manage a PR agency and drive media strategy and coverage in publications such as HBR, Fortune, USA Today etc. - Responsible for maintaining strong relationships with industry analysts
Marketing Team Lead
ZL Technologies
Jun 2015 - Jan 2016(8 months)
- Manage an external PR agency and responsible for driving media coverage in key publications - Lead marketing campaigns to increase touchpoints with our F500 target market - Responsible for our Analyst Relations program and maintaining strong relationships with key industry analysts
Marketing Associate
ZL Technologies
Jun 2013 - Jan 2015(1 year 8 months)
- Managed the ZL Tech Connect Blog editorial calendar - Developed and executed the company email marketing and social media programs - Responsible for maintaining strong relationships with industry analysts such as Gartner, Forrester, IDC, Ovum etc.