Jill Herzig

Co-founder and Head of Brand Innovation

Midi Health

Oct 2025 - Current (10 months)

Midi Health is the leading national virtual clinic for women in midlife, offering insurance-covered expert care for perimenopause, menopause, and beyond. In Brand Innovation, I focus on strengthening the patient experience, elevating clinician communication, and reinforcing Midi’s leadership in evidence-based midlife care. I collaborate across Clinical, CX, Product, and Communications to ensure our messaging, training, and research storytelling reflect clarity, compassion, and clinical expertise. AI-ASSISTED EXPERIENCE I work with Product and Engineering to shape the tone, accuracy, and usefulness of Midi’s AI-supported patient pathways, ensuring the experience is trustworthy, supportive, and aligned with our brand standards. CLINICIAN CO

Co-founder and Chief Brand Officer

Midi Health

Sep 2021 - Sep 2025 (4 years 1 month)

As a co-founder and CBO, I built the foundation of Midi’s brand and guided our voice, narrative, and patient communication through the first four years of the company’s growth and national expansion. My work established a clear, evidence-based, empathetic tone that continues to guide how Midi speaks to women in midlife. BRAND DEVELOPMENT I created Midi’s original brand architecture, message house, and communication standards, translating complex clinical care into supportive, accessible language. I led a bold, distinctive 2025 rebrand that immediately increased conversion and developed the frameworks that shaped every patient- and clinician-facing touchpoint. CROSS-FUNCTIONAL ALIGNMENT I partnered closely with Clinical, Product, and Growt

Chief Content Officer

January AI

Nov 2020 - May 2021 (7 months)

Harnessing science, medicine, and machine learning, January's technology discovers how glucose dysregulation affects people differently and provides radically personalized recommendations to move them toward better health. I joined the company to strategize and create organic content aimed at member growth and retention, including program, website, social media, audio, and email campaigns. PROGRAM CONTENT Arriving after the launch of an MVP app, I designed, researched, wrote, and implemented a comprehensive program designed to help users manage their blood sugar through small, daily behavior shifts. Working cross-functionally with every team in the company, I iterated constantly in response to user insights, improved app functionality, and

Senior Director, Content Innovation

WW formerly Weight Watchers

Jul 2018 - Oct 2020 (2 years 4 months)

I joined WW to help transform this 55-year old weight loss company into a global wellness brand. As a key content contributor in the acquisition and retention of WW subscribers and product buyers, I amplified a new “Wellness That Works” approach to health, fitness and mindset. REBRAND MESSAGING As WW's rebrand rolled out in Fall of 2018, I edited the CEO's keynote statements to consumers for print, online, and social channels. I also led content development for WW's new rewards program, WellnessWIns, and several sub-brands, including WW Fresh meal kits. PARTNERSHIPS I applied WW’s purpose filter—democratizing wellness for people, families and communities worldwide—in developing content for partners including Amazon Halo, Headspace, FitO

R

Consultant to Organizations Focused on Health and Well-being

Road to Somewhere Podcast Together Live Conference True Health Initiative

Dec 2017 - Aug 2020 (2 years 9 months)

"ROAD TO SOMEWHERE" PODCAST I co-hosted a podcast for How Stuff Works Network and iHeartRadio about navigating major life changes. Along with Lisa Oz, I interviewed experts including Adam Grant, Gretchen Rubin, Seth Godin and Zainab Salbi on how to stay fearless and focused in the face of transition. Now on pause after three successful seasons, the episodes continue to draw listeners and sponsors. "TOGETHER LIVE" CONFERENCE I created a content strategy to grow audience engagement for this live event through onstage programming, podcasts, app, website, social media and online learning products. These galvanizing events focus on candid storytelling to help women find their purpose. TRUE HEALTH INITIATIVE I served as an informal adviser t

D

Editor in Chief

Dr Oz The Good Life

May 2014 - May 2017 (3 years 1 month)

Launching Dr. Oz The Good Life offered me the opportunity to partner with Dr. Mehmet Oz and reach a mass audience with a health and wellness message. The magazine was a consumer hit, emerging as one of the top 10 bestselling monthly magazines on newsstands in America in the first year of publication. It overtook brands such as Cosmopolitan and Good Housekeeping to become the second bestselling monthly in the country, achieving double-digit newsstand growth despite severe market contraction. Consumer and advertising revenue topped 20 million in 2016. MULTI-PLATFORM CONTENT A year after launch we added a website and social channels to The Good Life brand. The site scaled quickly, contributing ad revenue and millions of monthly UVs to the H

Editor In Chief

Redbook Magazine

Apr 2010 - May 2014 (4 years 2 months)

I led a 35-person team that worked wonders with an audience of 2.2 million print readers, 5 million monthly UVs, and 500,000 Facebook followers. BRAND TRANSFORMATION I revitalized this 110-year-old "mom" magazine with a total brand rebuild, reintroducing it as an everywoman's fashion, beauty and lifestyle bible, in print and online. Post-redesign, consumer approval and engagement ratings skyrocketed, the average reader age dropped by 4 years, and we attracted a robust audience of women of color for the first time. CONTENT STRATEGY We captured this new audience with award-winning health columns, a voter initiative with Michelle Obama, celebrity-led fitness content, beauty that celebrated diversity, and chic-yet-affordable fashion for eve

Executive Editor

Glamour

Jan 2003 - Jan 2010 (7 years 1 month)

CONTENT STRATEGY I led the 70-member editorial team that earned Glamour seven National Magazine Award nominations and three wins in a five-year period. With the editor-in-chief, I rebuilt the magazine's reputation for serious journalism by establishing a new global focus and expanding coverage of health, politics, finance and career advice. Charged with maintaining editorial quality while cutting Glamour’s editorial budget by 25%, I also launched Glamour’s book division, developing and selling three books in 2010. EVENTS: Women of the Year I played a lead role in planning Glamour’s annual Women of the Year events which were critical to elevating the brand. The events generated more than a billion press impressions and honored luminarie

Features Director

Glamour

Jan 2001 - Jan 2003 (2 years 1 month)

Special Projects Director

SELF Magazine

Jan 1999 - Jan 2001 (2 years 1 month)

N

Executive Editor

New Woman magazine

Jan 1998 - Jan 1999 (1 year 1 month)

Senior Articles Editor

Glamour

Jan 1993 - Jan 1998 (5 years 1 month)

Senior Editor

M Magazine

Jan 1991 - Jan 1993 (2 years 1 month)

Associate Book & Fiction Editor

Cosmopolitan Magazine

Jan 1989 - Jan 1991 (2 years 1 month)

About

Detail

Timeline

Résumé