Michelle Oke
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SaaS GTM Executive | VP Sales @ Loopio
Toronto, Ontario, Canada
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Vice President, SalesLoopioNov 2025 - Current (11 months)As Vice President, Sales at Loopio, I lead the global revenue organization across Sales Leadership, Account Executives, Business Development, Solutions Consulting, and Response Management.
I’m responsible for driving new business growth, scaling high-performing teams, and partnering cross-functionally to deliver consistent, customer-centric outcomes. My focus is on building repeatable sales motions, developing strong leaders, and aligning go-to-market strategy with long-term company growth.- Vice President, SalesLoopioAug 2024 - Feb 2026 (1 year 7 months)Leading the Loopio Commercial & Enterprise Sales & Business Development teams
- Senior Director, Commercial & Enterprise SalesLoopioJul 2023 - Aug 2024 (1 year 2 months)- Oversee the Commercial and Enterprise sales teams at Loopio, comprised of Sales Managers, New Business & Growth Account Executives
- Lead, coach, and inspire a high-performing sales team and foster a winning culture
- Identify new business opportunities, nurture key client relationships, and negotiate strategic partnerships to drive sales growth.
Awarded Q3 Business Impact Award - Director, Enterprise SalesLoopioSep 2021 - Aug 2023 (2 years)
- Director of Sales, Strategic AccountsCision CanadaJun 2020 - Sep 2021 (1 year 4 months)• Managed a team of Enterprise Account Directors & Account Executives in executing strategic selling to overachieve on retention, expansion and new business sales targets
• Developed a comprehensive business strategy for the enterprise accounts in alignment with Cision's business goals, objectives and sales targets.
• Developed, fostered and sustained key alliances with strategic partners - National Sales Director, Agency & Key AccountsCision CanadaAug 2016 - Jun 2020 (3 years 11 months)• Manage a team of National Account Executives towards overachieving their Total Revenue Targets
• Strategically partner with large national PR Agencies in Canada to help them achieve their PR initiatives, enhance media engagement & drive results for their clients.
• Creating and delivering innovative programs and thought leadership to enhance communication strategy for clients.
• Providing industry leading platforms in PR/Marketing
• President's Club 2016 - National Agency ConsultantCision CanadaJun 2014 - Aug 2016 (2 years 3 months)• Strategically partner with large national PR Agencies in Canada to help them achieve their PR initiatives, enhance media engagement & drive results for their clients.
• Creating and delivering innovative programs and thought leadership to enhance communication strategy for clients. - Global Account ExecutiveInterCallJun 2013 - Jun 2014 (1 year 1 month)• Develop and execute sales campaigns as well as business-to-business opportunities
• Track and analyze campaigns to determine results and effectiveness and implement corresponding changes to improve business efficiency
• Manage large national accounts across Eastern Canada with emphasis on a consultative partnership
• Selling all lines of business including best in breed products from Microsoft, Adobe and Cisco.
• Continual prospecting activities while supporting assigned business segments, goals and values - National Account Manager, Client DevelopmentCision CanadaJan 2012 - Jun 2013 (1 year 6 months)• Managing and growing strategic account relationships across Canada and some US with a focus on improving client relationships and up-sells/cross-sells ranging at 150-400% of current spend
• Managing sales pipeline of $80-200K per month
• Handling at-risk accounts and inflating the growth of business across all national accounts
• Awarded sale of the day/week on multiple occasions across Cision North America
• Primary account consultant in traditional & social media intelligence, marketing & analysis.
• Account management handling clientele across all verticals specializing in Beauty, Health, Publishing, Retail Manufacturing and Oil/Gas
• Using interpersonal skills and low pressure sales tactics while negotiat - Sr. National Account ManagerSTrip Handa TravelMar 2010 - Mar 2012 (2 years 1 month)• Managed national sales across Canada/US
• Created/implemented sales strategies for various territories
• Scoped out new customers/territories and intelligence on competitive field activity
• Specialized in managing territories where competitor influence was predominant, as sales targeted at competitive defense was my core competency
• Recruited, scheduled and motivated enhanced performance from field reps
• Conducted market research via online data, social media like Facebook, Twitter & YouTube and created new sales strategies to enhance sales
Education
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- Management & Organizational Studies, MANAGEMENT/ECONOMICS/SOCIOLOGYWestern UniversityJan 2004 - Jan 2009 (5 years 1 month)
Projects (professional or personal)
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